#740910
Closest named color: Blood (#770001). oklch(35.7% 0.138 25.7), rgb(116, 9, 16).
Aa
White text reads best on this color (11.73:1).
About this color
#740910 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.138 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.012 away. White text reads best on it, at 11.73:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.78:1 |
| White text | 11.73:1 |
Values
| HEX | #740910 |
| RGB | rgb(116, 9, 16) |
| HSL | hsl(356, 86%, 25%) |
| OKLCH | oklch(35.7% 0.138 25.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740910 | 11.73:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #740910 | 1.78:1 | Fails | Lc 8.8 | Not readable |
| #740910 text on white | 11.73:1 | AAA | Lc 95.1 | Preferred for body text |
| #740910 text on black | 1.78:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FDCBC6
oklch(88.4% 0.057 24.9)
-
Step 300
300
#FCA69E
oklch(80.8% 0.103 25.4)
-
Step 400
400
#F67169
oklch(70.6% 0.165 25.6)
-
Step 500
500
#EE403F
oklch(63.1% 0.211 25.9)
-
Step 600
600
#D8001F
oklch(55.5% 0.226 25.8)
-
Step 700
700
#B70019
oklch(49.1% 0.199 25.7)
-
Step 800
800
#980012
oklch(42.8% 0.174 25.9)
-
Step 900
900 (this color)
#740910
oklch(35.7% 0.138 25.7)
-
Step 950
950
#480F0E
oklch(27% 0.086 25.9)
#740910 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F290F | 0.151 |
| Deuteranopia (no green cones) | #48400A | 0.138 |
| Tritanopia (no blue cones) | #81000E | 0.028 |
| Achromatopsia (no color) | #383838 | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740910
#740910
oklch(35.7% 0.138 25.7)
- #00454C
#00454C
oklch(35.7% 0.061 206.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740910, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.012
- Reddy Brown #6E1005 ΔE 0.017
- Maroon #800000 ΔE 0.027
- Wine Red #7B0323 ΔE 0.028
- Claret #680018 ΔE 0.034
- Bordeaux #7B002C ΔE 0.041
- Chestnut #742802 ΔE 0.050
- Dark Red #8B0000 ΔE 0.051
Use #740910 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.