#740718
Closest named color: Blood (#770001). oklch(35.7% 0.138 21.9), rgb(116, 7, 24).
Aa
White text reads best on this color (11.75:1).
About this color
#740718 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.138 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.019 away. White text reads best on it, at 11.75:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.78:1 |
| White text | 11.75:1 |
Values
| HEX | #740718 |
| RGB | rgb(116, 7, 24) |
| HSL | hsl(351, 89%, 24%) |
| OKLCH | oklch(35.7% 0.138 21.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740718 | 11.75:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #740718 | 1.78:1 | Fails | Lc 8.8 | Not readable |
| #740718 text on white | 11.75:1 | AAA | Lc 95.1 | Preferred for body text |
| #740718 text on black | 1.78:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FEE3E1
oklch(93.7% 0.03 22.8)
-
Step 200
200
#FDCBC8
oklch(88.5% 0.057 22.3)
-
Step 300
300
#FDA6A3
oklch(81% 0.104 21.8)
-
Step 400
400
#F67071
oklch(70.6% 0.165 21.8)
-
Step 500
500
#EE3E4B
oklch(63.1% 0.211 22)
-
Step 600
600
#D70031
oklch(55.5% 0.224 21.8)
-
Step 700
700
#B60028
oklch(49% 0.197 21.7)
-
Step 800
800
#97001F
oklch(42.7% 0.172 21.9)
-
Step 900
900 (this color)
#740718
oklch(35.7% 0.138 21.9)
-
Step 950
950
#480E12
oklch(27% 0.087 21.7)
#740718 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E2917 | 0.152 |
| Deuteranopia (no green cones) | #474014 | 0.140 |
| Tritanopia (no blue cones) | #800010 | 0.027 |
| Achromatopsia (no color) | #383838 | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740718
#740718
oklch(35.7% 0.138 21.9)
- #00464A
#00464A
oklch(35.9% 0.061 201.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740718, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.019
- Wine Red #7B0323 ΔE 0.021
- Reddy Brown #6E1005 ΔE 0.025
- Claret #680018 ΔE 0.031
- Maroon #800000 ΔE 0.032
- Bordeaux #7B002C ΔE 0.032
- Burgundy #610023 ΔE 0.052
- Merlot #730039 ΔE 0.053
Use #740718 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.