#740548
Closest named color: Velvet (#750851). oklch(37% 0.149 351.8), rgb(116, 5, 72).
Aa
White text reads best on this color (11.30:1).
About this color
#740548 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.149 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.015 away. White text reads best on it, at 11.30:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.85:1 |
| White text | 11.30:1 |
Values
| HEX | #740548 |
| RGB | rgb(116, 5, 72) |
| HSL | hsl(324, 92%, 24%) |
| OKLCH | oklch(37% 0.149 351.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740548 | 11.30:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #740548 | 1.85:1 | Fails | Lc 9.7 | Not readable |
| #740548 text on white | 11.30:1 | AAA | Lc 94.3 | Preferred for body text |
| #740548 text on black | 1.85:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FBC9DD
oklch(88.5% 0.062 352.5)
-
Step 300
300
#F8A2C8
oklch(80.8% 0.112 351.8)
-
Step 400
400
#F06AAC
oklch(70.6% 0.179 351.9)
-
Step 500
500
#E73498
oklch(63.1% 0.228 351.9)
-
Step 600
600
#CC0082
oklch(55.6% 0.231 351.6)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#740548
oklch(37% 0.149 351.8)
-
Step 950
950
#460B2B
oklch(27% 0.094 352.3)
#740548 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #212E49 | 0.170 |
| Deuteranopia (no green cones) | #404146 | 0.147 |
| Tritanopia (no blue cones) | #7E0028 | 0.058 |
| Achromatopsia (no color) | #3A3A3A | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740548
#740548
oklch(37% 0.149 351.8)
- #004C3B
#004C3B
oklch(37.1% 0.072 171.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740548, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.015
- Merlot #730039 ΔE 0.025
- Rich Purple #720058 ΔE 0.031
- Wine #80013F ΔE 0.032
- Red Purple #820747 ΔE 0.033
- Bordeaux #7B002C ΔE 0.050
- Grape Purple #5D1451 ΔE 0.053
- Wine Red #7B0323 ΔE 0.064
Use #740548 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.