#740518
Closest named color: Blood (#770001). oklch(35.6% 0.139 21.5), rgb(116, 5, 24).
Aa
White text reads best on this color (11.81:1).
About this color
#740518 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.139 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.020 away. White text reads best on it, at 11.81:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.77:1 |
| White text | 11.81:1 |
Values
| HEX | #740518 |
| RGB | rgb(116, 5, 24) |
| HSL | hsl(350, 92%, 24%) |
| OKLCH | oklch(35.6% 0.139 21.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740518 | 11.81:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #740518 | 1.77:1 | Fails | Lc 8.8 | Not readable |
| #740518 text on white | 11.81:1 | AAA | Lc 95.2 | Preferred for body text |
| #740518 text on black | 1.77:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FEE2E1
oklch(93.5% 0.031 20.2)
-
Step 200
200
#FECBC8
oklch(88.6% 0.058 22.2)
-
Step 300
300
#FDA5A3
oklch(80.8% 0.105 21.1)
-
Step 400
400
#F76F71
oklch(70.6% 0.167 21.4)
-
Step 500
500
#EF3C4C
oklch(63.1% 0.214 21.4)
-
Step 600
600
#D70032
oklch(55.5% 0.224 21.5)
-
Step 700
700
#B60029
oklch(49% 0.197 21.4)
-
Step 800
800
#970020
oklch(42.7% 0.172 21.5)
-
Step 900
900 (this color)
#740518
oklch(35.6% 0.139 21.5)
-
Step 950
950
#480E12
oklch(27% 0.087 21.7)
#740518 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D2918 | 0.155 |
| Deuteranopia (no green cones) | #473F14 | 0.140 |
| Tritanopia (no blue cones) | #80000F | 0.028 |
| Achromatopsia (no color) | #383838 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740518
#740518
oklch(35.6% 0.139 21.5)
- #004549
#004549
oklch(35.5% 0.06 201.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740518, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.020
- Wine Red #7B0323 ΔE 0.021
- Reddy Brown #6E1005 ΔE 0.025
- Claret #680018 ΔE 0.030
- Bordeaux #7B002C ΔE 0.032
- Maroon #800000 ΔE 0.032
- Burgundy #610023 ΔE 0.051
- Merlot #730039 ΔE 0.052
Use #740518 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.