#740514
Closest named color: Blood (#770001). oklch(35.6% 0.139 23.4), rgb(116, 5, 20).
Aa
White text reads best on this color (11.83:1).
About this color
#740514 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.139 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.016 away. White text reads best on it, at 11.83:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.77:1 |
| White text | 11.83:1 |
Values
| HEX | #740514 |
| RGB | rgb(116, 5, 20) |
| HSL | hsl(352, 92%, 24%) |
| OKLCH | oklch(35.6% 0.139 23.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740514 | 11.83:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #740514 | 1.77:1 | Fails | Lc 8.7 | Not readable |
| #740514 text on white | 11.83:1 | AAA | Lc 95.2 | Preferred for body text |
| #740514 text on black | 1.77:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FEE3E0
oklch(93.7% 0.03 25.3)
-
Step 200
200
#FECBC7
oklch(88.6% 0.058 23.5)
-
Step 300
300
#FDA6A0
oklch(80.9% 0.104 23.9)
-
Step 400
400
#F7706D
oklch(70.7% 0.167 23.5)
-
Step 500
500
#EF3D46
oklch(63.1% 0.213 23.4)
-
Step 600
600
#D8002A
oklch(55.6% 0.225 23.5)
-
Step 700
700
#B70022
oklch(49.2% 0.199 23.5)
-
Step 800
800
#97001B
oklch(42.7% 0.172 23.3)
-
Step 900
900 (this color)
#740514
oklch(35.6% 0.139 23.4)
-
Step 950
950
#490E10
oklch(27.1% 0.088 23.7)
#740514 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D2913 | 0.155 |
| Deuteranopia (no green cones) | #473F0F | 0.140 |
| Tritanopia (no blue cones) | #81000D | 0.029 |
| Achromatopsia (no color) | #373737 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740514
#740514
oklch(35.6% 0.139 23.4)
- #00454A
#00454A
oklch(35.6% 0.061 203)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740514, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.016
- Reddy Brown #6E1005 ΔE 0.022
- Wine Red #7B0323 ΔE 0.024
- Maroon #800000 ΔE 0.030
- Claret #680018 ΔE 0.031
- Bordeaux #7B002C ΔE 0.036
- Dark Red #8B0000 ΔE 0.053
- Burgundy #610023 ΔE 0.053
Use #740514 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.