#74040D
Closest named color: Blood (#770001). oklch(35.4% 0.141 25.9), rgb(116, 4, 13).
Aa
White text reads best on this color (11.89:1).
About this color
#74040D is a dark, vivid red. In OKLCH its lightness is 35%, its chroma 0.141 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.010 away. White text reads best on it, at 11.89:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.76:1 |
| White text | 11.89:1 |
Values
| HEX | #74040D |
| RGB | rgb(116, 4, 13) |
| HSL | hsl(355, 93%, 24%) |
| OKLCH | oklch(35.4% 0.141 25.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74040D | 11.89:1 | AAA | Lc -99.1 | Preferred for body text |
| Black text on #74040D | 1.76:1 | Fails | Lc 8.7 | Not readable |
| #74040D text on white | 11.89:1 | AAA | Lc 95.2 | Preferred for body text |
| #74040D text on black | 1.76:1 | Fails | Lc -7.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FEE3DF
oklch(93.7% 0.03 27.8)
-
Step 200
200
#FECBC5
oklch(88.5% 0.059 26.1)
-
Step 300
300
#FEA69D
oklch(81% 0.106 26)
-
Step 400
400
#F87067
oklch(70.7% 0.169 26.1)
-
Step 500
500
#F03D3D
oklch(63.1% 0.215 25.9)
-
Step 600
600
#D8001E
oklch(55.5% 0.226 25.9)
-
Step 700
700
#B70018
oklch(49.1% 0.199 25.9)
-
Step 800
800
#980012
oklch(42.8% 0.174 25.9)
-
Step 900
900 (this color)
#74040D
oklch(35.4% 0.141 25.9)
-
Step 950
950
#490E0D
oklch(27.1% 0.089 26.2)
#74040D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E280B | 0.155 |
| Deuteranopia (no green cones) | #483F06 | 0.139 |
| Tritanopia (no blue cones) | #81000A | 0.029 |
| Achromatopsia (no color) | #373737 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74040D
#74040D
oklch(35.4% 0.141 25.9)
- #00444B
#00444B
oklch(35.3% 0.06 206.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74040D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.010
- Reddy Brown #6E1005 ΔE 0.018
- Maroon #800000 ΔE 0.028
- Wine Red #7B0323 ΔE 0.030
- Claret #680018 ΔE 0.033
- Bordeaux #7B002C ΔE 0.042
- Dark Red #8B0000 ΔE 0.052
- Chestnut #742802 ΔE 0.053
Use #74040D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.