#740243
Closest named color: Merlot (#730039). oklch(36.6% 0.149 354.7), rgb(116, 2, 67).
Aa
White text reads best on this color (11.46:1).
About this color
#740243 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.149 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.017 away. White text reads best on it, at 11.46:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.83:1 |
| White text | 11.46:1 |
Values
| HEX | #740243 |
| RGB | rgb(116, 2, 67) |
| HSL | hsl(326, 97%, 23%) |
| OKLCH | oklch(36.6% 0.149 354.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740243 | 11.46:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #740243 | 1.83:1 | Fails | Lc 9.5 | Not readable |
| #740243 text on white | 11.46:1 | AAA | Lc 94.4 | Preferred for body text |
| #740243 text on black | 1.83:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FDE1EB
oklch(93.5% 0.033 354.1)
-
Step 200
200
#FCC9DB
oklch(88.6% 0.062 355.3)
-
Step 300
300
#FAA2C5
oklch(80.9% 0.112 354.4)
-
Step 400
400
#F26AA7
oklch(70.7% 0.178 354.6)
-
Step 500
500
#E93291
oklch(63.1% 0.229 354.7)
-
Step 600
600
#CE007B
oklch(55.6% 0.229 354.6)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#900054
oklch(42.7% 0.175 354.8)
-
Step 900
900 (this color)
#740243
oklch(36.6% 0.149 354.7)
-
Step 950
950
#470A29
oklch(27.1% 0.095 354.8)
#740243 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #222D44 | 0.170 |
| Deuteranopia (no green cones) | #404041 | 0.148 |
| Tritanopia (no blue cones) | #7E0025 | 0.056 |
| Achromatopsia (no color) | #3A3A3A | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740243
#740243
oklch(36.6% 0.149 354.7)
- #004A3C
#004A3C
oklch(36.5% 0.069 174.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740243, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.017
- Velvet #750851 ΔE 0.024
- Wine #80013F ΔE 0.029
- Red Purple #820747 ΔE 0.033
- Rich Purple #720058 ΔE 0.038
- Bordeaux #7B002C ΔE 0.043
- Wine Red #7B0323 ΔE 0.056
- Grape Purple #5D1451 ΔE 0.057
Use #740243 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.