#74003E
Closest named color: Merlot (#730039). oklch(36.3% 0.148 357.7), rgb(116, 0, 62).
Aa
White text reads best on this color (11.58:1).
About this color
#74003E is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.148 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.009 away. White text reads best on it, at 11.58:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.81:1 |
| White text | 11.58:1 |
Values
| HEX | #74003E |
| RGB | rgb(116, 0, 62) |
| HSL | hsl(328, 100%, 23%) |
| OKLCH | oklch(36.3% 0.148 357.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74003E | 11.58:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #74003E | 1.81:1 | Fails | Lc 9.4 | Not readable |
| #74003E text on white | 11.58:1 | AAA | Lc 94.6 | Preferred for body text |
| #74003E text on black | 1.81:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FDE1EA
oklch(93.5% 0.033 356.3)
-
Step 200
200
#FCC9D9
oklch(88.5% 0.061 357.7)
-
Step 300
300
#FBA2C1
oklch(80.9% 0.111 357.4)
-
Step 400
400
#F46AA1
oklch(70.8% 0.177 357.7)
-
Step 500
500
#EB328A
oklch(63.2% 0.227 357.6)
-
Step 600
600
#CF0073
oklch(55.5% 0.226 357.8)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900 (this color)
#74003E
oklch(36.3% 0.148 357.7)
-
Step 950
950
#470A26
oklch(26.9% 0.094 358)
#74003E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #232C3F | 0.170 |
| Deuteranopia (no green cones) | #41403C | 0.149 |
| Tritanopia (no blue cones) | #7F0021 | 0.055 |
| Achromatopsia (no color) | #393939 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74003E
#74003E
oklch(36.3% 0.148 357.7)
- #00493E
#00493E
oklch(36.3% 0.067 178.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74003E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.009
- Wine #80013F ΔE 0.028
- Velvet #750851 ΔE 0.032
- Red Purple #820747 ΔE 0.035
- Bordeaux #7B002C ΔE 0.036
- Rich Purple #720058 ΔE 0.046
- Wine Red #7B0323 ΔE 0.049
- Red Wine #8C0034 ΔE 0.059
Use #74003E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.