#74003B
Closest named color: Merlot (#730039). oklch(36.2% 0.147 359.6), rgb(116, 0, 59).
Aa
White text reads best on this color (11.62:1).
About this color
#74003B is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.147 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.004 away. White text reads best on it, at 11.62:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.80:1 |
| White text | 11.62:1 |
Values
| HEX | #74003B |
| RGB | rgb(116, 0, 59) |
| HSL | hsl(329, 100%, 23%) |
| OKLCH | oklch(36.2% 0.147 359.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74003B | 11.62:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #74003B | 1.80:1 | Fails | Lc 9.3 | Not readable |
| #74003B text on white | 11.62:1 | AAA | Lc 94.6 | Preferred for body text |
| #74003B text on black | 1.80:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FDE2E9
oklch(93.7% 0.031 0.2)
-
Step 200
200
#FDC9D8
oklch(88.6% 0.062 359.3)
-
Step 300
300
#FBA2BE
oklch(80.8% 0.11 359.5)
-
Step 400
400
#F46A9D
oklch(70.7% 0.176 359.5)
-
Step 500
500
#EB3385
oklch(63.1% 0.225 359.5)
-
Step 600
600
#D0006F
oklch(55.6% 0.226 359.5)
-
Step 700
700
#B0005D
oklch(49.1% 0.199 359.5)
-
Step 800
800
#92004C
oklch(42.8% 0.174 359.6)
-
Step 900
900 (this color)
#74003B
oklch(36.2% 0.147 359.6)
-
Step 950
950
#470B25
oklch(27% 0.092 359.4)
#74003B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #242B3C | 0.168 |
| Deuteranopia (no green cones) | #424039 | 0.149 |
| Tritanopia (no blue cones) | #7F0020 | 0.051 |
| Achromatopsia (no color) | #393939 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74003B
#74003B
oklch(36.2% 0.147 359.6)
- #00493F
#00493F
oklch(36.3% 0.066 179.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74003B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.004
- Wine #80013F ΔE 0.028
- Bordeaux #7B002C ΔE 0.031
- Velvet #750851 ΔE 0.037
- Red Purple #820747 ΔE 0.037
- Wine Red #7B0323 ΔE 0.044
- Rich Purple #720058 ΔE 0.052
- Burgundy #610023 ΔE 0.057
Use #74003B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.