#740027
Closest named color: Bordeaux (#7B002C). oklch(35.6% 0.142 12.4), rgb(116, 0, 39).
Aa
White text reads best on this color (11.85:1).
About this color
#740027 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.142 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.017 away. White text reads best on it, at 11.85:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.77:1 |
| White text | 11.85:1 |
Values
| HEX | #740027 |
| RGB | rgb(116, 0, 39) |
| HSL | hsl(340, 100%, 23%) |
| OKLCH | oklch(35.6% 0.142 12.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740027 | 11.85:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #740027 | 1.77:1 | Fails | Lc 8.9 | Not readable |
| #740027 text on white | 11.85:1 | AAA | Lc 95.0 | Preferred for body text |
| #740027 text on black | 1.77:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FEE2E4
oklch(93.6% 0.031 12.8)
-
Step 200
200
#FECACE
oklch(88.6% 0.059 13.2)
-
Step 300
300
#FDA4AE
oklch(80.9% 0.106 12.4)
-
Step 400
400
#F76C83
oklch(70.6% 0.171 12.4)
-
Step 500
500
#EF3664
oklch(63.1% 0.219 12.5)
-
Step 600
600
#D5004E
oklch(55.6% 0.222 12.6)
-
Step 700
700
#B40041
oklch(49.1% 0.196 12.4)
-
Step 800
800
#950034
oklch(42.7% 0.171 12.6)
-
Step 900
900 (this color)
#740027
oklch(35.6% 0.142 12.4)
-
Step 950
950
#480C1A
oklch(26.9% 0.089 12.4)
#740027 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #292927 | 0.162 |
| Deuteranopia (no green cones) | #453F24 | 0.145 |
| Tritanopia (no blue cones) | #800014 | 0.038 |
| Achromatopsia (no color) | #373737 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740027
#740027
oklch(35.6% 0.142 12.4)
- #004645
#004645
oklch(35.6% 0.061 193.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740027, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.017
- Wine Red #7B0323 ΔE 0.019
- Merlot #730039 ΔE 0.030
- Claret #680018 ΔE 0.034
- Blood #770001 ΔE 0.042
- Burgundy #610023 ΔE 0.045
- Wine #80013F ΔE 0.045
- Reddy Brown #6E1005 ΔE 0.046
Use #740027 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.