#732C4C
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.106 354.8), rgb(115, 44, 76).
Aa
White text reads best on this color (9.57:1).
About this color
#732C4C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.106 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.050 away. White text reads best on it, at 9.57:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.19:1 |
| White text | 9.57:1 |
Values
| HEX | #732C4C |
| RGB | rgb(115, 44, 76) |
| HSL | hsl(333, 45%, 31%) |
| OKLCH | oklch(40.5% 0.106 354.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732C4C | 9.57:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #732C4C | 2.19:1 | Fails | Lc 12.4 | Not readable |
| #732C4C text on white | 9.57:1 | AAA | Lc 91.6 | Preferred for body text |
| #732C4C text on black | 2.19:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#EDD0DA
oklch(88.5% 0.035 355)
-
Step 300
300
#E2B1C3
oklch(81% 0.061 354.6)
-
Step 400
400
#D286A4
oklch(70.7% 0.1 354.7)
-
Step 500
500
#C4668E
oklch(63.1% 0.128 354.5)
-
Step 600
600
#AF4C78
oklch(55.7% 0.138 354.7)
-
Step 700
700
#963C65
oklch(49.1% 0.129 354.5)
-
Step 800
800 (this color)
#732C4C
oklch(40.5% 0.106 354.8)
-
Step 900
900
#632D44
oklch(37.8% 0.083 355)
-
Step 950
950
#3A1B28
oklch(27.1% 0.052 354.6)
#732C4C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #373D4D | 0.117 |
| Deuteranopia (no green cones) | #4A4A4A | 0.106 |
| Tritanopia (no blue cones) | #7C2738 | 0.036 |
| Achromatopsia (no color) | #454545 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732C4C
#732C4C
oklch(40.5% 0.106 354.8)
- #005646
#005646
oklch(40.4% 0.077 174.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732C4C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.052
- Wine #80013F ΔE 0.055
- Brownish Purple #76424E ΔE 0.055
- Velvet #750851 ΔE 0.056
- Merlot #730039 ΔE 0.061
- Bordeaux #7B002C ΔE 0.064
- Red Wine #8C0034 ΔE 0.068
Use #732C4C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.