#73294A
Closest named color: Red Purple (#820747). oklch(40% 0.11 355.5), rgb(115, 41, 74).
Aa
White text reads best on this color (9.79:1).
About this color
#73294A is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.110 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.047 away. White text reads best on it, at 9.79:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #73294A |
| RGB | rgb(115, 41, 74) |
| HSL | hsl(333, 47%, 31%) |
| OKLCH | oklch(40% 0.11 355.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73294A | 9.79:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #73294A | 2.14:1 | Fails | Lc 11.9 | Not readable |
| #73294A text on white | 9.79:1 | AAA | Lc 92.1 | Preferred for body text |
| #73294A text on black | 2.14:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F8E4EA
oklch(93.7% 0.023 357.4)
-
Step 200
200
#F3CDDA
oklch(88.4% 0.046 355.5)
-
Step 300
300
#EDABC3
oklch(81% 0.083 355.5)
-
Step 400
400
#E07BA4
oklch(70.6% 0.133 355.3)
-
Step 500
500
#D4568E
oklch(63.1% 0.168 355.3)
-
Step 600
600
#BF3578
oklch(55.5% 0.184 355.2)
-
Step 700
700
#A52665
oklch(49.2% 0.171 355.4)
-
Step 800
800
#862252
oklch(42.7% 0.142 355.6)
-
Step 900
900 (this color)
#73294A
oklch(40% 0.11 355.5)
-
Step 950
950
#401528
oklch(27% 0.071 355.4)
#73294A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353B4B | 0.122 |
| Deuteranopia (no green cones) | #494948 | 0.111 |
| Tritanopia (no blue cones) | #7C2436 | 0.036 |
| Achromatopsia (no color) | #444444 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73294A
#73294A
oklch(40% 0.11 355.5)
- #005546
#005546
oklch(40.1% 0.075 175.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73294A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.047
- Wine #80013F ΔE 0.049
- Velvet #750851 ΔE 0.052
- Purple Brown #673A3F ΔE 0.053
- Merlot #730039 ΔE 0.055
- Bordeaux #7B002C ΔE 0.059
- Brownish Purple #76424E ΔE 0.061
- Red Wine #8C0034 ΔE 0.065
Use #73294A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.