#73284E
Closest named color: Red Purple (#820747). oklch(40% 0.114 352), rgb(115, 40, 78).
Aa
White text reads best on this color (9.80:1).
About this color
#73284E is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.114 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.045 away. White text reads best on it, at 9.80:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.114) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.14:1 |
| White text | 9.80:1 |
Values
| HEX | #73284E |
| RGB | rgb(115, 40, 78) |
| HSL | hsl(330, 48%, 30%) |
| OKLCH | oklch(40% 0.114 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73284E | 9.80:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #73284E | 2.14:1 | Fails | Lc 11.9 | Not readable |
| #73284E text on white | 9.80:1 | AAA | Lc 92.1 | Preferred for body text |
| #73284E text on black | 2.14:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F3CDDC
oklch(88.5% 0.047 352.4)
-
Step 300
300
#ECAAC6
oklch(80.8% 0.085 352)
-
Step 400
400
#E07AA9
oklch(70.6% 0.137 352.1)
-
Step 500
500
#D45494
oklch(63.1% 0.174 352.2)
-
Step 600
600
#BF327F
oklch(55.5% 0.19 351.8)
-
Step 700
700
#A5236B
oklch(49.2% 0.177 352.1)
-
Step 800
800
#862057
oklch(42.7% 0.146 352.2)
-
Step 900
900 (this color)
#73284E
oklch(40% 0.114 352)
-
Step 950
950
#40152A
oklch(27.1% 0.072 352.6)
#73284E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #333B4F | 0.125 |
| Deuteranopia (no green cones) | #47494C | 0.114 |
| Tritanopia (no blue cones) | #7C2437 | 0.041 |
| Achromatopsia (no color) | #444444 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73284E
#73284E
oklch(40% 0.114 352)
- #005543
#005543
oklch(40% 0.078 172.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73284E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.045
- Velvet #750851 ΔE 0.046
- Wine #80013F ΔE 0.049
- Merlot #730039 ΔE 0.055
- Purple Brown #673A3F ΔE 0.059
- Rich Purple #720058 ΔE 0.060
- Bordeaux #7B002C ΔE 0.062
- Brownish Purple #76424E ΔE 0.065
Use #73284E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.