#732831
Closest named color: Purple Brown (#673A3F). oklch(39.1% 0.106 16.3), rgb(115, 40, 49).
Aa
White text reads best on this color (10.11:1).
About this color
#732831 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.106 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.044 away. White text reads best on it, at 10.11:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.07:1 |
| White text | 10.11:1 |
Values
| HEX | #732831 |
| RGB | rgb(115, 40, 49) |
| HSL | hsl(353, 48%, 30%) |
| OKLCH | oklch(39.1% 0.106 16.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732831 | 10.11:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #732831 | 2.07:1 | Fails | Lc 11.2 | Not readable |
| #732831 text on white | 10.11:1 | AAA | Lc 92.8 | Preferred for body text |
| #732831 text on black | 2.07:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E4
oklch(93.6% 0.023 17.6)
-
Step 200
200
#F5CECF
oklch(88.5% 0.044 16.3)
-
Step 300
300
#EFACAF
oklch(80.8% 0.079 16)
-
Step 400
400
#E47E85
oklch(70.7% 0.126 16.4)
-
Step 500
500
#D95867
oklch(63% 0.162 16)
-
Step 600
600
#C5384E
oklch(55.6% 0.177 16.4)
-
Step 700
700
#A9293F
oklch(49.1% 0.163 16.3)
-
Step 800
800
#8A2434
oklch(42.8% 0.136 16.4)
-
Step 900
900 (this color)
#732831
oklch(39.1% 0.106 16.3)
-
Step 950
950
#41161B
oklch(26.9% 0.067 15.7)
#732831 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3831 | 0.115 |
| Deuteranopia (no green cones) | #4D472F | 0.106 |
| Tritanopia (no blue cones) | #7E1B2C | 0.028 |
| Achromatopsia (no color) | #424242 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732831
#732831
oklch(39.1% 0.106 16.3)
- #005051
#005051
oklch(39.1% 0.067 196.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732831, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.044
- Wine Red #7B0323 ΔE 0.045
- Bordeaux #7B002C ΔE 0.048
- Chestnut #742802 ΔE 0.050
- Reddy Brown #6E1005 ΔE 0.057
- Maroon #800000 ΔE 0.058
- Blood #770001 ΔE 0.059
- Wine #80013F ΔE 0.061
Use #732831 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.