#732754
Closest named color: Velvet (#750851). oklch(40.1% 0.119 347.2), rgb(115, 39, 84).
Aa
White text reads best on this color (9.78:1).
About this color
#732754 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.119 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.041 away. White text reads best on it, at 9.78:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.14:1 |
| White text | 9.78:1 |
Values
| HEX | #732754 |
| RGB | rgb(115, 39, 84) |
| HSL | hsl(324, 49%, 30%) |
| OKLCH | oklch(40.1% 0.119 347.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732754 | 9.78:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #732754 | 2.14:1 | Fails | Lc 12.0 | Not readable |
| #732754 text on white | 9.78:1 | AAA | Lc 92.0 | Preferred for body text |
| #732754 text on black | 2.14:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CDDF
oklch(88.6% 0.049 347.9)
-
Step 300
300
#ECA9CC
oklch(80.8% 0.09 346.7)
-
Step 400
400
#DF79B1
oklch(70.6% 0.142 347.3)
-
Step 500
500
#D4529E
oklch(63.2% 0.182 347.4)
-
Step 600
600
#BF2F89
oklch(55.7% 0.198 347.3)
-
Step 700
700
#A41F74
oklch(49.1% 0.185 347.2)
-
Step 800
800
#851E5E
oklch(42.7% 0.152 347.4)
-
Step 900
900 (this color)
#732754
oklch(40.1% 0.119 347.2)
-
Step 950
950
#3F142D
oklch(26.9% 0.075 347.3)
#732754 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #303B55 | 0.130 |
| Deuteranopia (no green cones) | #454952 | 0.117 |
| Tritanopia (no blue cones) | #7B253A | 0.046 |
| Achromatopsia (no color) | #444444 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732754
#732754
oklch(40.1% 0.119 347.2)
- #00563F
#00563F
oklch(40.2% 0.082 167.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732754, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.041
- Red Purple #820747 ΔE 0.046
- Wine #80013F ΔE 0.052
- Rich Purple #720058 ΔE 0.053
- Merlot #730039 ΔE 0.058
- Grape Purple #5D1451 ΔE 0.065
- Mulberry #920A4E ΔE 0.066
- Purple Brown #673A3F ΔE 0.068
Use #732754 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.