#73264F
Closest named color: Velvet (#750851). oklch(39.8% 0.117 350.8), rgb(115, 38, 79).
Aa
White text reads best on this color (9.90:1).
About this color
#73264F is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.117 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.042 away. White text reads best on it, at 9.90:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.11:1 |
| White text | 9.90:1 |
Values
| HEX | #73264F |
| RGB | rgb(115, 38, 79) |
| HSL | hsl(328, 50%, 30%) |
| OKLCH | oklch(39.8% 0.117 350.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73264F | 9.90:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #73264F | 2.11:1 | Fails | Lc 11.7 | Not readable |
| #73264F text on white | 9.90:1 | AAA | Lc 92.3 | Preferred for body text |
| #73264F text on black | 2.11:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CDDD
oklch(88.6% 0.048 351.5)
-
Step 300
300
#EDA9C8
oklch(80.8% 0.089 350.3)
-
Step 400
400
#E179AC
oklch(70.7% 0.141 350.6)
-
Step 500
500
#D55297
oklch(63.1% 0.179 350.8)
-
Step 600
600
#C02F82
oklch(55.5% 0.195 350.5)
-
Step 700
700
#A61F6D
oklch(49.1% 0.182 351.1)
-
Step 800
800
#871E59
oklch(42.8% 0.15 351.1)
-
Step 900
900 (this color)
#73264F
oklch(39.8% 0.117 350.8)
-
Step 950
950
#40142B
oklch(27% 0.075 350.8)
#73264F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #313A50 | 0.129 |
| Deuteranopia (no green cones) | #46484D | 0.117 |
| Tritanopia (no blue cones) | #7B2237 | 0.042 |
| Achromatopsia (no color) | #434343 | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73264F
#73264F
oklch(39.8% 0.117 350.8)
- #005441
#005441
oklch(39.7% 0.078 170.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73264F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.042
- Red Purple #820747 ΔE 0.043
- Wine #80013F ΔE 0.047
- Merlot #730039 ΔE 0.053
- Rich Purple #720058 ΔE 0.055
- Bordeaux #7B002C ΔE 0.062
- Purple Brown #673A3F ΔE 0.064
- Mulberry #920A4E ΔE 0.066
Use #73264F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.