#73264C
Closest named color: Red Purple (#820747). oklch(39.7% 0.116 353.1), rgb(115, 38, 76).
Aa
White text reads best on this color (9.94:1).
About this color
#73264C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.116 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.043 away. White text reads best on it, at 9.94:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.11:1 |
| White text | 9.94:1 |
Values
| HEX | #73264C |
| RGB | rgb(115, 38, 76) |
| HSL | hsl(330, 50%, 30%) |
| OKLCH | oklch(39.7% 0.116 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73264C | 9.94:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #73264C | 2.11:1 | Fails | Lc 11.6 | Not readable |
| #73264C text on white | 9.94:1 | AAA | Lc 92.4 | Preferred for body text |
| #73264C text on black | 2.11:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F4CDDC
oklch(88.6% 0.048 353)
-
Step 300
300
#EEAAC5
oklch(81% 0.087 353.6)
-
Step 400
400
#E279A8
oklch(70.7% 0.14 353)
-
Step 500
500
#D65292
oklch(63.1% 0.177 353.3)
-
Step 600
600
#C1307D
oklch(55.6% 0.193 353)
-
Step 700
700
#A62069
oklch(49% 0.179 353.1)
-
Step 800
800
#871E56
oklch(42.7% 0.149 352.9)
-
Step 900
900 (this color)
#73264C
oklch(39.7% 0.116 353.1)
-
Step 950
950
#401429
oklch(26.9% 0.073 353.5)
#73264C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323A4D | 0.128 |
| Deuteranopia (no green cones) | #47484A | 0.116 |
| Tritanopia (no blue cones) | #7C2135 | 0.041 |
| Achromatopsia (no color) | #434343 | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73264C
#73264C
oklch(39.7% 0.116 353.1)
- #005443
#005443
oklch(39.7% 0.076 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73264C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.043
- Velvet #750851 ΔE 0.044
- Wine #80013F ΔE 0.046
- Merlot #730039 ΔE 0.051
- Bordeaux #7B002C ΔE 0.058
- Rich Purple #720058 ΔE 0.058
- Purple Brown #673A3F ΔE 0.061
- Red Wine #8C0034 ΔE 0.065
Use #73264C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.