#73264A
Closest named color: Red Purple (#820747). oklch(39.6% 0.115 354.7), rgb(115, 38, 74).
Aa
White text reads best on this color (9.97:1).
About this color
#73264A is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.115 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.043 away. White text reads best on it, at 9.97:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.10:1 |
| White text | 9.97:1 |
Values
| HEX | #73264A |
| RGB | rgb(115, 38, 74) |
| HSL | hsl(332, 50%, 30%) |
| OKLCH | oklch(39.6% 0.115 354.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73264A | 9.97:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #73264A | 2.10:1 | Fails | Lc 11.5 | Not readable |
| #73264A text on white | 9.97:1 | AAA | Lc 92.4 | Preferred for body text |
| #73264A text on black | 2.10:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F4CDDB
oklch(88.5% 0.047 354.5)
-
Step 300
300
#EEAAC4
oklch(81% 0.086 354.5)
-
Step 400
400
#E27AA5
oklch(70.7% 0.137 355)
-
Step 500
500
#D6528F
oklch(63% 0.176 354.7)
-
Step 600
600
#C23079
oklch(55.6% 0.192 355)
-
Step 700
700
#A72166
oklch(49.2% 0.178 354.9)
-
Step 800
800
#871F53
oklch(42.7% 0.146 354.9)
-
Step 900
900 (this color)
#73264A
oklch(39.6% 0.115 354.7)
-
Step 950
950
#401428
oklch(26.9% 0.073 354.8)
#73264A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323A4B | 0.128 |
| Deuteranopia (no green cones) | #484848 | 0.115 |
| Tritanopia (no blue cones) | #7C2035 | 0.038 |
| Achromatopsia (no color) | #424242 | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73264A
#73264A
oklch(39.6% 0.115 354.7)
- #005344
#005344
oklch(39.5% 0.074 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73264A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.043
- Wine #80013F ΔE 0.045
- Velvet #750851 ΔE 0.046
- Merlot #730039 ΔE 0.050
- Bordeaux #7B002C ΔE 0.056
- Purple Brown #673A3F ΔE 0.059
- Rich Purple #720058 ΔE 0.061
- Red Wine #8C0034 ΔE 0.063
Use #73264A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.