#73262F
Closest named color: Wine Red (#7B0323). oklch(38.8% 0.108 16.9), rgb(115, 38, 47).
Aa
White text reads best on this color (10.25:1).
About this color
#73262F is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.108 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.041 away. White text reads best on it, at 10.25:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.108) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.04:1 |
| White text | 10.25:1 |
Values
| HEX | #73262F |
| RGB | rgb(115, 38, 47) |
| HSL | hsl(353, 50%, 30%) |
| OKLCH | oklch(38.8% 0.108 16.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73262F | 10.25:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #73262F | 2.04:1 | Fails | Lc 10.9 | Not readable |
| #73262F text on white | 10.25:1 | AAA | Lc 93.1 | Preferred for body text |
| #73262F text on black | 2.04:1 | Fails | Lc -9.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E4
oklch(93.6% 0.023 17.6)
-
Step 200
200
#F6CECE
oklch(88.6% 0.045 18)
-
Step 300
300
#F1ACAE
oklch(81% 0.081 17.1)
-
Step 400
400
#E67D83
oklch(70.8% 0.13 17.3)
-
Step 500
500
#DB5765
oklch(63.2% 0.165 16.8)
-
Step 600
600
#C6364C
oklch(55.6% 0.18 16.9)
-
Step 700
700
#AB263D
oklch(49.1% 0.168 16.9)
-
Step 800
800
#8B2233
oklch(42.7% 0.14 16.5)
-
Step 900
900 (this color)
#73262F
oklch(38.8% 0.108 16.9)
-
Step 950
950
#42161A
oklch(27.1% 0.068 17.4)
#73262F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39372F | 0.118 |
| Deuteranopia (no green cones) | #4C472D | 0.110 |
| Tritanopia (no blue cones) | #7E172A | 0.028 |
| Achromatopsia (no color) | #414141 | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73262F
#73262F
oklch(38.8% 0.108 16.9)
- #004F50
#004F50
oklch(38.8% 0.066 196.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73262F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.041
- Bordeaux #7B002C ΔE 0.045
- Purple Brown #673A3F ΔE 0.048
- Chestnut #742802 ΔE 0.048
- Reddy Brown #6E1005 ΔE 0.053
- Maroon #800000 ΔE 0.055
- Blood #770001 ΔE 0.055
- Merlot #730039 ΔE 0.059
Use #73262F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.