#73252D
Closest named color: Wine Red (#7B0323). oklch(38.6% 0.109 18), rgb(115, 37, 45).
Aa
White text reads best on this color (10.33:1).
About this color
#73252D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.109 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.040 away. White text reads best on it, at 10.33:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.03:1 |
| White text | 10.33:1 |
Values
| HEX | #73252D |
| RGB | rgb(115, 37, 45) |
| HSL | hsl(354, 51%, 30%) |
| OKLCH | oklch(38.6% 0.109 18) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73252D | 10.33:1 | AAA | Lc -97.3 | Preferred for body text |
| Black text on #73252D | 2.03:1 | Fails | Lc 10.7 | Not readable |
| #73252D text on white | 10.33:1 | AAA | Lc 93.2 | Preferred for body text |
| #73252D text on black | 2.03:1 | Fails | Lc -9.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#FAE4E4
oklch(93.7% 0.024 17.6)
-
Step 200
200
#F6CECE
oklch(88.6% 0.045 18)
-
Step 300
300
#F1ACAD
oklch(81% 0.081 18)
-
Step 400
400
#E77C81
oklch(70.7% 0.132 18.1)
-
Step 500
500
#DC5662
oklch(63.1% 0.168 18)
-
Step 600
600
#C73449
oklch(55.5% 0.183 17.8)
-
Step 700
700
#AC253A
oklch(49.2% 0.17 18.2)
-
Step 800
800
#8B2230
oklch(42.6% 0.14 18.3)
-
Step 900
900 (this color)
#73252D
oklch(38.6% 0.109 18)
-
Step 950
950
#421519
oklch(26.9% 0.07 17.8)
#73252D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38362D | 0.120 |
| Deuteranopia (no green cones) | #4C462B | 0.110 |
| Tritanopia (no blue cones) | #7E1528 | 0.029 |
| Achromatopsia (no color) | #404040 | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73252D
#73252D
oklch(38.6% 0.109 18)
- #004E50
#004E50
oklch(38.5% 0.065 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73252D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.040
- Bordeaux #7B002C ΔE 0.044
- Chestnut #742802 ΔE 0.047
- Reddy Brown #6E1005 ΔE 0.050
- Purple Brown #673A3F ΔE 0.050
- Blood #770001 ΔE 0.053
- Maroon #800000 ΔE 0.053
- Merlot #730039 ΔE 0.059
Use #73252D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.