#73244E
Closest named color: Velvet (#750851). oklch(39.5% 0.12 351.1), rgb(115, 36, 78).
Aa
White text reads best on this color (10.04:1).
About this color
#73244E is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.120 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.038 away. White text reads best on it, at 10.04:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.09:1 |
| White text | 10.04:1 |
Values
| HEX | #73244E |
| RGB | rgb(115, 36, 78) |
| HSL | hsl(328, 52%, 30%) |
| OKLCH | oklch(39.5% 0.12 351.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73244E | 10.04:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #73244E | 2.09:1 | Fails | Lc 11.4 | Not readable |
| #73244E text on white | 10.04:1 | AAA | Lc 92.5 | Preferred for body text |
| #73244E text on black | 2.09:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F4CCDD
oklch(88.4% 0.05 350.7)
-
Step 300
300
#EEA9C8
oklch(80.9% 0.09 350.7)
-
Step 400
400
#E278AB
oklch(70.6% 0.143 351.2)
-
Step 500
500
#D75097
oklch(63.2% 0.184 351)
-
Step 600
600
#C22C81
oklch(55.6% 0.199 351.2)
-
Step 700
700
#A71C6D
oklch(49.1% 0.185 351.2)
-
Step 800
800
#881B59
oklch(42.7% 0.154 351.2)
-
Step 900
900 (this color)
#73244E
oklch(39.5% 0.12 351.1)
-
Step 950
950
#40132B
oklch(26.9% 0.076 350.4)
#73244E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30394F | 0.132 |
| Deuteranopia (no green cones) | #46474C | 0.118 |
| Tritanopia (no blue cones) | #7C2035 | 0.045 |
| Achromatopsia (no color) | #424242 | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73244E
#73244E
oklch(39.5% 0.12 351.1)
- #005341
#005341
oklch(39.4% 0.077 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73244E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.038
- Red Purple #820747 ΔE 0.040
- Wine #80013F ΔE 0.044
- Merlot #730039 ΔE 0.049
- Rich Purple #720058 ΔE 0.053
- Bordeaux #7B002C ΔE 0.059
- Grape Purple #5D1451 ΔE 0.064
- Mulberry #920A4E ΔE 0.065
Use #73244E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.