#73242D
Closest named color: Wine Red (#7B0323). oklch(38.4% 0.111 17.5), rgb(115, 36, 45).
Aa
White text reads best on this color (10.40:1).
About this color
#73242D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.111 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.038 away. White text reads best on it, at 10.40:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.111) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.01:1 |
| White text | 10.40:1 |
Values
| HEX | #73242D |
| RGB | rgb(115, 36, 45) |
| HSL | hsl(353, 52%, 30%) |
| OKLCH | oklch(38.4% 0.111 17.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73242D | 10.40:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #73242D | 2.01:1 | Fails | Lc 10.6 | Not readable |
| #73242D text on white | 10.40:1 | AAA | Lc 93.3 | Preferred for body text |
| #73242D text on black | 2.01:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#FAE4E4
oklch(93.7% 0.024 17.6)
-
Step 200
200
#F6CECE
oklch(88.6% 0.045 18)
-
Step 300
300
#F2ABAD
oklch(80.9% 0.084 17.2)
-
Step 400
400
#E77C82
oklch(70.7% 0.132 17.5)
-
Step 500
500
#DD5563
oklch(63.2% 0.17 17.3)
-
Step 600
600
#C8334A
oklch(55.6% 0.184 17.3)
-
Step 700
700
#AC233B
oklch(49% 0.171 17.3)
-
Step 800
800
#8C2031
oklch(42.7% 0.143 17.3)
-
Step 900
900 (this color)
#73242D
oklch(38.4% 0.111 17.5)
-
Step 950
950
#421519
oklch(26.9% 0.07 17.8)
#73242D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38352D | 0.121 |
| Deuteranopia (no green cones) | #4C462B | 0.112 |
| Tritanopia (no blue cones) | #7E1428 | 0.028 |
| Achromatopsia (no color) | #404040 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73242D
#73242D
oklch(38.4% 0.111 17.5)
- #004E50
#004E50
oklch(38.5% 0.065 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73242D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.038
- Bordeaux #7B002C ΔE 0.042
- Chestnut #742802 ΔE 0.048
- Reddy Brown #6E1005 ΔE 0.049
- Blood #770001 ΔE 0.052
- Purple Brown #673A3F ΔE 0.052
- Maroon #800000 ΔE 0.052
- Merlot #730039 ΔE 0.057
Use #73242D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.