#73234A
Closest named color: Red Purple (#820747). oklch(39.2% 0.119 353.9), rgb(115, 35, 74).
Aa
White text reads best on this color (10.15:1).
About this color
#73234A is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.119 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.039 away. White text reads best on it, at 10.15:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.06:1 |
| White text | 10.15:1 |
Values
| HEX | #73234A |
| RGB | rgb(115, 35, 74) |
| HSL | hsl(331, 53%, 29%) |
| OKLCH | oklch(39.2% 0.119 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73234A | 10.15:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #73234A | 2.06:1 | Fails | Lc 11.2 | Not readable |
| #73234A text on white | 10.15:1 | AAA | Lc 92.8 | Preferred for body text |
| #73234A text on black | 2.06:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDB
oklch(88.5% 0.05 354.2)
-
Step 300
300
#EFA9C5
oklch(80.9% 0.089 353.6)
-
Step 400
400
#E478A7
oklch(70.8% 0.143 353.9)
-
Step 500
500
#D84F91
oklch(63% 0.183 353.8)
-
Step 600
600
#C42B7B
oklch(55.6% 0.199 354.1)
-
Step 700
700
#A81B68
oklch(49% 0.185 353.8)
-
Step 800
800
#891B55
oklch(42.8% 0.153 353.9)
-
Step 900
900 (this color)
#73234A
oklch(39.2% 0.119 353.9)
-
Step 950
950
#411329
oklch(27% 0.076 353.7)
#73234A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30384B | 0.133 |
| Deuteranopia (no green cones) | #464748 | 0.120 |
| Tritanopia (no blue cones) | #7C1D33 | 0.041 |
| Achromatopsia (no color) | #414141 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73234A
#73234A
oklch(39.2% 0.119 353.9)
- #005242
#005242
oklch(39.1% 0.075 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73234A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.039
- Velvet #750851 ΔE 0.040
- Wine #80013F ΔE 0.041
- Merlot #730039 ΔE 0.045
- Bordeaux #7B002C ΔE 0.054
- Rich Purple #720058 ΔE 0.055
- Wine Red #7B0323 ΔE 0.062
- Red Wine #8C0034 ΔE 0.062
Use #73234A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.