#73204F
Closest named color: Velvet (#750851). oklch(39.1% 0.126 349.7), rgb(115, 32, 79).
Aa
White text reads best on this color (10.25:1).
About this color
#73204F is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.126 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.030 away. White text reads best on it, at 10.25:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.126) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.04:1 |
| White text | 10.25:1 |
Values
| HEX | #73204F |
| RGB | rgb(115, 32, 79) |
| HSL | hsl(326, 56%, 29%) |
| OKLCH | oklch(39.1% 0.126 349.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73204F | 10.25:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #73204F | 2.04:1 | Fails | Lc 11.0 | Not readable |
| #73204F text on white | 10.25:1 | AAA | Lc 92.9 | Preferred for body text |
| #73204F text on black | 2.04:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDE
oklch(88.5% 0.052 350)
-
Step 300
300
#F0A8CA
oklch(81% 0.095 349.5)
-
Step 400
400
#E475AE
oklch(70.6% 0.152 349.6)
-
Step 500
500
#D94B9A
oklch(63% 0.193 349.7)
-
Step 600
600
#C42485
oklch(55.6% 0.21 349.6)
-
Step 700
700
#A91271
oklch(49.1% 0.196 349.5)
-
Step 800
800
#89155C
oklch(42.6% 0.162 349.3)
-
Step 900
900 (this color)
#73204F
oklch(39.1% 0.126 349.7)
-
Step 950
950
#41122C
oklch(27% 0.08 349.5)
#73204F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3750 | 0.140 |
| Deuteranopia (no green cones) | #44464D | 0.124 |
| Tritanopia (no blue cones) | #7C1C34 | 0.048 |
| Achromatopsia (no color) | #414141 | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73204F
#73204F
oklch(39.1% 0.126 349.7)
- #00523E
#00523E
oklch(39% 0.078 169.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73204F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.030
- Red Purple #820747 ΔE 0.037
- Wine #80013F ΔE 0.042
- Rich Purple #720058 ΔE 0.045
- Merlot #730039 ΔE 0.045
- Grape Purple #5D1451 ΔE 0.058
- Bordeaux #7B002C ΔE 0.059
- Mulberry #920A4E ΔE 0.064
Use #73204F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.