#73204D
Closest named color: Velvet (#750851). oklch(39% 0.125 351.1), rgb(115, 32, 77).
Aa
White text reads best on this color (10.28:1).
About this color
#73204D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.125 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.032 away. White text reads best on it, at 10.28:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.04:1 |
| White text | 10.28:1 |
Values
| HEX | #73204D |
| RGB | rgb(115, 32, 77) |
| HSL | hsl(327, 56%, 29%) |
| OKLCH | oklch(39% 0.125 351.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73204D | 10.28:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #73204D | 2.04:1 | Fails | Lc 11.0 | Not readable |
| #73204D text on white | 10.28:1 | AAA | Lc 93.0 | Preferred for body text |
| #73204D text on black | 2.04:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDD
oklch(88.5% 0.051 351.3)
-
Step 300
300
#F0A8C8
oklch(80.9% 0.093 351.1)
-
Step 400
400
#E576AC
oklch(70.8% 0.15 351.1)
-
Step 500
500
#DA4C97
oklch(63.2% 0.191 351.3)
-
Step 600
600
#C52582
oklch(55.7% 0.208 351.1)
-
Step 700
700
#A9136E
oklch(49% 0.194 350.8)
-
Step 800
800
#8A1659
oklch(42.7% 0.161 351.4)
-
Step 900
900 (this color)
#73204D
oklch(39% 0.125 351.1)
-
Step 950
950
#41122B
oklch(26.9% 0.079 350.8)
#73204D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D374E | 0.139 |
| Deuteranopia (no green cones) | #44464B | 0.124 |
| Tritanopia (no blue cones) | #7C1B33 | 0.046 |
| Achromatopsia (no color) | #414141 | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73204D
#73204D
oklch(39% 0.125 351.1)
- #005240
#005240
oklch(39.1% 0.076 171.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73204D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.032
- Red Purple #820747 ΔE 0.037
- Wine #80013F ΔE 0.040
- Merlot #730039 ΔE 0.043
- Rich Purple #720058 ΔE 0.047
- Bordeaux #7B002C ΔE 0.056
- Grape Purple #5D1451 ΔE 0.059
- Mulberry #920A4E ΔE 0.064
Use #73204D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.