#73201D

Closest named color: Reddy Brown (#6E1005). oklch(37.6% 0.117 26.5), rgb(115, 32, 29).

Aa

White text reads best on this color (10.75:1).

About this color

#73201D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.117 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Reddy Brown (#6E1005), ΔE 0.032 away. White text reads best on it, at 10.75:1.

Hue familyReds
Lightnessdark (38%)
Chromamoderately saturated (0.117)
Temperaturewarm
Nearest nameReddy Brown (#6E1005)
Black text1.95:1
White text10.75:1

Values

HEX#73201D
RGBrgb(115, 32, 29)
HSLhsl(2, 60%, 28%)
OKLCHoklch(37.6% 0.117 26.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73201D 10.75:1 AAA Lc -98.0 Preferred for body text
Black text on #73201D 1.95:1 Fails Lc 10.0 Not readable
#73201D text on white 10.75:1 AAA Lc 94.0 Preferred for body text
#73201D text on black 1.95:1 Fails Lc -8.6 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FDF3F1

    oklch(97.1% 0.011 31.1)

  2. Step 100

    100

    #FBE4E1

    oklch(93.7% 0.026 26.5)

  3. Step 200

    200

    #F8CEC8

    oklch(88.6% 0.048 27.6)

  4. Step 300

    300

    #F4ABA3

    oklch(80.9% 0.087 26.1)

  5. Step 400

    400

    #EB7B71

    oklch(70.7% 0.14 26.5)

  6. Step 500

    500

    #E1534B

    oklch(63.1% 0.179 26.7)

  7. Step 600

    600

    #CD2E2E

    oklch(55.6% 0.195 26.3)

  8. Step 700

    700

    #B11E20

    oklch(49.2% 0.182 26.6)

  9. Step 800

    800

    #8F1D1D

    oklch(42.6% 0.15 26.4)

  10. Step 900

    900 (this color)

    #73201D

    oklch(37.6% 0.117 26.5)

  11. Step 950

    950

    #441412

    oklch(27% 0.075 25.8)

Export this scale for Tailwind in the Tailwind colors tool

#73201D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#37321C0.126
Deuteranopia (no green cones)#4C441A0.114
Tritanopia (no blue cones)#7F06200.036
Achromatopsia (no color)#3E3E3E0.118

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73201D

    #73201D

    oklch(37.6% 0.117 26.5)

  • #004B52

    #004B52

    oklch(37.7% 0.064 205.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73201D

    #73201D

    oklch(37.6% 0.117 26.5)

  • #6E1F43

    #6E1F43

    oklch(37.6% 0.117 356.3)

  • #653200

    #653200

    oklch(37.7% 0.092 56.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73201D

    #73201D

    oklch(37.6% 0.117 26.5)

  • #004D40

    #004D40

    oklch(37.6% 0.07 176.4)

  • #004767

    #004767

    oklch(37.7% 0.082 236.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73201D

    #73201D

    oklch(37.6% 0.117 26.5)

  • #005017

    #005017

    oklch(37.6% 0.113 146.6)

  • #253C7F

    #253C7F

    oklch(37.8% 0.117 266.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73201D

    #73201D

    oklch(37.6% 0.117 26.5)

  • #3F4700

    #3F4700

    oklch(37.7% 0.087 116.8)

  • #004B52

    #004B52

    oklch(37.7% 0.064 205.5)

  • #493077

    #493077

    oklch(37.7% 0.117 296.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73201D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73201D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.