#731F59
Closest named color: Velvet (#750851). oklch(39.4% 0.134 342.7), rgb(115, 31, 89).
Aa
White text reads best on this color (10.14:1).
About this color
#731F59 is a dark, moderately saturated purple. In OKLCH its lightness is 39%, its chroma 0.134 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.027 away. White text reads best on it, at 10.14:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.06:1 |
| White text | 10.14:1 |
Values
| HEX | #731F59 |
| RGB | rgb(115, 31, 89) |
| HSL | hsl(319, 58%, 29%) |
| OKLCH | oklch(39.4% 0.134 342.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731F59 | 10.14:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #731F59 | 2.06:1 | Fails | Lc 11.3 | Not readable |
| #731F59 text on white | 10.14:1 | AAA | Lc 92.6 | Preferred for body text |
| #731F59 text on black | 2.06:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F9E3EF
oklch(93.7% 0.029 343.6)
-
Step 200
200
#F5CBE3
oklch(88.5% 0.057 343)
-
Step 300
300
#EEA7D2
oklch(80.9% 0.1 342.6)
-
Step 400
400
#E374BB
oklch(70.8% 0.16 342.9)
-
Step 500
500
#D748AA
oklch(63.1% 0.205 342.6)
-
Step 600
600
#C21D95
oklch(55.5% 0.223 342.7)
-
Step 700
700
#A7077F
oklch(49% 0.207 342.7)
-
Step 800
800
#881067
oklch(42.7% 0.172 342.9)
-
Step 900
900 (this color)
#731F59
oklch(39.4% 0.134 342.7)
-
Step 950
950
#411131
oklch(27.1% 0.085 343.4)
#731F59 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #27395B | 0.147 |
| Deuteranopia (no green cones) | #404657 | 0.128 |
| Tritanopia (no blue cones) | #7A1F39 | 0.058 |
| Achromatopsia (no color) | #414141 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731F59
#731F59
oklch(39.4% 0.134 342.7)
- #005438
#005438
oklch(39.4% 0.086 162.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731F59, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.027
- Rich Purple #720058 ΔE 0.035
- Red Purple #820747 ΔE 0.045
- Wine #80013F ΔE 0.052
- Grape Purple #5D1451 ΔE 0.056
- Merlot #730039 ΔE 0.057
- Mulberry #920A4E ΔE 0.067
- Bordeaux #7B002C ΔE 0.074
Use #731F59 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.