#731E4D
Closest named color: Velvet (#750851). oklch(38.8% 0.128 350.7), rgb(115, 30, 77).
Aa
White text reads best on this color (10.38:1).
About this color
#731E4D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.128 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.029 away. White text reads best on it, at 10.38:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.02:1 |
| White text | 10.38:1 |
Values
| HEX | #731E4D |
| RGB | rgb(115, 30, 77) |
| HSL | hsl(327, 59%, 28%) |
| OKLCH | oklch(38.8% 0.128 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731E4D | 10.38:1 | AAA | Lc -97.3 | Preferred for body text |
| Black text on #731E4D | 2.02:1 | Fails | Lc 10.8 | Not readable |
| #731E4D text on white | 10.38:1 | AAA | Lc 93.2 | Preferred for body text |
| #731E4D text on black | 2.02:1 | Fails | Lc -9.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F6CBDE
oklch(88.4% 0.054 349.9)
-
Step 300
300
#F1A7C8
oklch(80.9% 0.096 351.1)
-
Step 400
400
#E675AD
oklch(70.8% 0.153 350.7)
-
Step 500
500
#DB4A98
oklch(63.1% 0.195 350.9)
-
Step 600
600
#C62083
oklch(55.6% 0.213 350.7)
-
Step 700
700
#AB0D6F
oklch(49.2% 0.198 350.7)
-
Step 800
800
#8B135A
oklch(42.8% 0.164 351)
-
Step 900
900 (this color)
#731E4D
oklch(38.8% 0.128 350.7)
-
Step 950
950
#42122B
oklch(27.1% 0.08 351.5)
#731E4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B364E | 0.143 |
| Deuteranopia (no green cones) | #44454B | 0.125 |
| Tritanopia (no blue cones) | #7C1932 | 0.048 |
| Achromatopsia (no color) | #404040 | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731E4D
#731E4D
oklch(38.8% 0.128 350.7)
- #00513F
#00513F
oklch(38.7% 0.076 171.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731E4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.029
- Red Purple #820747 ΔE 0.035
- Wine #80013F ΔE 0.039
- Merlot #730039 ΔE 0.041
- Rich Purple #720058 ΔE 0.044
- Bordeaux #7B002C ΔE 0.055
- Grape Purple #5D1451 ΔE 0.057
- Mulberry #920A4E ΔE 0.064
Use #731E4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.