#731E48
Closest named color: Velvet (#750851). oklch(38.6% 0.125 354.4), rgb(115, 30, 72).
Aa
White text reads best on this color (10.45:1).
About this color
#731E48 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.125 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.034 away. White text reads best on it, at 10.45:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.00:1 |
| White text | 10.45:1 |
Values
| HEX | #731E48 |
| RGB | rgb(115, 30, 72) |
| HSL | hsl(330, 59%, 28%) |
| OKLCH | oklch(38.6% 0.125 354.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731E48 | 10.45:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #731E48 | 2.00:1 | Fails | Lc 10.6 | Not readable |
| #731E48 text on white | 10.45:1 | AAA | Lc 93.3 | Preferred for body text |
| #731E48 text on black | 2.00:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F6CCDB
oklch(88.5% 0.051 354.7)
-
Step 300
300
#F1A8C4
oklch(80.9% 0.092 354.6)
-
Step 400
400
#E775A6
oklch(70.7% 0.15 354.5)
-
Step 500
500
#DC4B91
oklch(63.2% 0.192 354.2)
-
Step 600
600
#C7227B
oklch(55.6% 0.209 354.2)
-
Step 700
700
#AC1067
oklch(49.2% 0.194 354.7)
-
Step 800
800
#8B1454
oklch(42.6% 0.161 354.4)
-
Step 900
900 (this color)
#731E48
oklch(38.6% 0.125 354.4)
-
Step 950
950
#421229
oklch(27% 0.079 354)
#731E48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D3649 | 0.140 |
| Deuteranopia (no green cones) | #454546 | 0.125 |
| Tritanopia (no blue cones) | #7C1630 | 0.042 |
| Achromatopsia (no color) | #3F3F3F | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731E48
#731E48
oklch(38.6% 0.125 354.4)
- #005041
#005041
oklch(38.5% 0.073 174.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731E48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.034
- Red Purple #820747 ΔE 0.035
- Wine #80013F ΔE 0.036
- Merlot #730039 ΔE 0.036
- Bordeaux #7B002C ΔE 0.048
- Rich Purple #720058 ΔE 0.050
- Wine Red #7B0323 ΔE 0.058
- Red Wine #8C0034 ΔE 0.060
Use #731E48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.