#731D58
Closest named color: Velvet (#750851). oklch(39.2% 0.136 343.2), rgb(115, 29, 88).
Aa
White text reads best on this color (10.26:1).
About this color
#731D58 is a dark, moderately saturated purple. In OKLCH its lightness is 39%, its chroma 0.136 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.024 away. White text reads best on it, at 10.26:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.04:1 |
| White text | 10.26:1 |
Values
| HEX | #731D58 |
| RGB | rgb(115, 29, 88) |
| HSL | hsl(319, 60%, 28%) |
| OKLCH | oklch(39.2% 0.136 343.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D58 | 10.26:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #731D58 | 2.04:1 | Fails | Lc 11.1 | Not readable |
| #731D58 text on white | 10.26:1 | AAA | Lc 92.9 | Preferred for body text |
| #731D58 text on black | 2.04:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#F9E3EF
oklch(93.7% 0.029 343.6)
-
Step 200
200
#F5CBE3
oklch(88.5% 0.057 343)
-
Step 300
300
#EFA6D2
oklch(80.8% 0.102 342.8)
-
Step 400
400
#E473BB
oklch(70.8% 0.163 343.1)
-
Step 500
500
#D946A9
oklch(63.1% 0.208 343.4)
-
Step 600
600
#C41895
oklch(55.6% 0.227 343.1)
-
Step 700
700
#A9007F
oklch(49.2% 0.211 343.2)
-
Step 800
800
#890D67
oklch(42.7% 0.174 343.2)
-
Step 900
900 (this color)
#731D58
oklch(39.2% 0.136 343.2)
-
Step 950
950
#411031
oklch(26.9% 0.087 343.2)
#731D58 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #26385A | 0.149 |
| Deuteranopia (no green cones) | #404656 | 0.131 |
| Tritanopia (no blue cones) | #7B1D38 | 0.058 |
| Achromatopsia (no color) | #414141 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D58
#731D58
oklch(39.2% 0.136 343.2)
- #005338
#005338
oklch(39.1% 0.084 163)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D58, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.024
- Rich Purple #720058 ΔE 0.032
- Red Purple #820747 ΔE 0.043
- Wine #80013F ΔE 0.050
- Grape Purple #5D1451 ΔE 0.054
- Merlot #730039 ΔE 0.054
- Mulberry #920A4E ΔE 0.067
- Bordeaux #7B002C ΔE 0.073
Use #731D58 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.