#731D2E
Closest named color: Wine Red (#7B0323). oklch(37.7% 0.119 13.7), rgb(115, 29, 46).
Aa
White text reads best on this color (10.80:1).
About this color
#731D2E is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.119 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.028 away. White text reads best on it, at 10.80:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.94:1 |
| White text | 10.80:1 |
Values
| HEX | #731D2E |
| RGB | rgb(115, 29, 46) |
| HSL | hsl(348, 60%, 28%) |
| OKLCH | oklch(37.7% 0.119 13.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D2E | 10.80:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #731D2E | 1.94:1 | Fails | Lc 9.9 | Not readable |
| #731D2E text on white | 10.80:1 | AAA | Lc 94.0 | Preferred for body text |
| #731D2E text on black | 1.94:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F8CCCF
oklch(88.4% 0.05 13.5)
-
Step 300
300
#F5A9AF
oklch(80.9% 0.09 14.1)
-
Step 400
400
#EB7886
oklch(70.7% 0.142 13.8)
-
Step 500
500
#E14E68
oklch(63.1% 0.182 13.6)
-
Step 600
600
#CD274F
oklch(55.7% 0.199 13.9)
-
Step 700
700
#B01640
oklch(49% 0.184 13.8)
-
Step 800
800
#8F1835
oklch(42.7% 0.153 13.7)
-
Step 900
900 (this color)
#731D2E
oklch(37.7% 0.119 13.7)
-
Step 950
950
#44131B
oklch(27% 0.075 14)
#731D2E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #33322E | 0.133 |
| Deuteranopia (no green cones) | #49442C | 0.122 |
| Tritanopia (no blue cones) | #7E0724 | 0.029 |
| Achromatopsia (no color) | #3D3D3D | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D2E
#731D2E
oklch(37.7% 0.119 13.7)
- #004C4B
#004C4B
oklch(37.7% 0.064 193.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D2E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.028
- Bordeaux #7B002C ΔE 0.031
- Merlot #730039 ΔE 0.044
- Reddy Brown #6E1005 ΔE 0.048
- Blood #770001 ΔE 0.048
- Wine #80013F ΔE 0.049
- Maroon #800000 ΔE 0.051
- Claret #680018 ΔE 0.052
Use #731D2E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.