#731D1F
Closest named color: Reddy Brown (#6E1005). oklch(37.3% 0.12 23.9), rgb(115, 29, 31).
Aa
White text reads best on this color (10.91:1).
About this color
#731D1F is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.120 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Reddy Brown (#6E1005), ΔE 0.031 away. White text reads best on it, at 10.91:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Reddy Brown (#6E1005) |
| Black text | 1.92:1 |
| White text | 10.91:1 |
Values
| HEX | #731D1F |
| RGB | rgb(115, 29, 31) |
| HSL | hsl(359, 60%, 28%) |
| OKLCH | oklch(37.3% 0.12 23.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D1F | 10.91:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #731D1F | 1.92:1 | Fails | Lc 9.7 | Not readable |
| #731D1F text on white | 10.91:1 | AAA | Lc 94.2 | Preferred for body text |
| #731D1F text on black | 1.92:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF3F1
oklch(97.2% 0.012 29.9)
-
Step 100
100
#FBE4E1
oklch(93.7% 0.026 26.5)
-
Step 200
200
#F9CDC9
oklch(88.5% 0.05 24.2)
-
Step 300
300
#F5AAA4
oklch(80.8% 0.089 24.3)
-
Step 400
400
#ED7974
oklch(70.8% 0.144 23.9)
-
Step 500
500
#E35050
oklch(63.2% 0.183 24)
-
Step 600
600
#CE2934
oklch(55.5% 0.199 23.8)
-
Step 700
700
#B21826
oklch(49.1% 0.185 24)
-
Step 800
800
#911921
oklch(42.8% 0.154 23.9)
-
Step 900
900 (this color)
#731D1F
oklch(37.3% 0.12 23.9)
-
Step 950
950
#441313
oklch(26.8% 0.076 23.7)
#731D1F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #35311E | 0.130 |
| Deuteranopia (no green cones) | #4B431C | 0.118 |
| Tritanopia (no blue cones) | #7F001F | 0.034 |
| Achromatopsia (no color) | #3D3D3D | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D1F
#731D1F
oklch(37.3% 0.12 23.9)
- #004A50
#004A50
oklch(37.3% 0.064 204.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D1F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Reddy Brown #6E1005 ΔE 0.031
- Wine Red #7B0323 ΔE 0.032
- Blood #770001 ΔE 0.033
- Maroon #800000 ΔE 0.037
- Chestnut #742802 ΔE 0.039
- Bordeaux #7B002C ΔE 0.042
- Claret #680018 ΔE 0.049
- Dark Red #8B0000 ΔE 0.053
Use #731D1F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.