#731C4A
Closest named color: Velvet (#750851). oklch(38.5% 0.129 352.5), rgb(115, 28, 74).
Aa
White text reads best on this color (10.53:1).
About this color
#731C4A is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.129 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.028 away. White text reads best on it, at 10.53:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.99:1 |
| White text | 10.53:1 |
Values
| HEX | #731C4A |
| RGB | rgb(115, 28, 74) |
| HSL | hsl(328, 61%, 28%) |
| OKLCH | oklch(38.5% 0.129 352.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731C4A | 10.53:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #731C4A | 1.99:1 | Fails | Lc 10.5 | Not readable |
| #731C4A text on white | 10.53:1 | AAA | Lc 93.4 | Preferred for body text |
| #731C4A text on black | 1.99:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F2A7C6
oklch(80.9% 0.096 353)
-
Step 400
400
#E774AA
oklch(70.7% 0.154 352.3)
-
Step 500
500
#DD4895
oklch(63.1% 0.198 352.4)
-
Step 600
600
#C81D7F
oklch(55.6% 0.215 352.6)
-
Step 700
700
#AC076B
oklch(49% 0.2 352.6)
-
Step 800
800
#8C1157
oklch(42.7% 0.165 352.8)
-
Step 900
900 (this color)
#731C4A
oklch(38.5% 0.129 352.5)
-
Step 950
950
#42112A
oklch(26.9% 0.081 352.4)
#731C4A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B354B | 0.144 |
| Deuteranopia (no green cones) | #444548 | 0.128 |
| Tritanopia (no blue cones) | #7C1530 | 0.046 |
| Achromatopsia (no color) | #3F3F3F | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731C4A
#731C4A
oklch(38.5% 0.129 352.5)
- #00503F
#00503F
oklch(38.4% 0.074 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731C4A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.028
- Red Purple #820747 ΔE 0.034
- Wine #80013F ΔE 0.035
- Merlot #730039 ΔE 0.036
- Rich Purple #720058 ΔE 0.044
- Bordeaux #7B002C ΔE 0.051
- Grape Purple #5D1451 ΔE 0.057
- Wine Red #7B0323 ΔE 0.061
Use #731C4A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.