#731B48
Closest named color: Velvet (#750851). oklch(38.3% 0.129 353.8), rgb(115, 27, 72).
Aa
White text reads best on this color (10.60:1).
About this color
#731B48 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.129 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.029 away. White text reads best on it, at 10.60:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.97:1 |
| White text | 10.60:1 |
Values
| HEX | #731B48 |
| RGB | rgb(115, 27, 72) |
| HSL | hsl(329, 62%, 28%) |
| OKLCH | oklch(38.3% 0.129 353.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731B48 | 10.60:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #731B48 | 1.97:1 | Fails | Lc 10.4 | Not readable |
| #731B48 text on white | 10.60:1 | AAA | Lc 93.6 | Preferred for body text |
| #731B48 text on black | 1.97:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F3A7C5
oklch(81% 0.097 354.1)
-
Step 400
400
#E873A7
oklch(70.6% 0.155 353.8)
-
Step 500
500
#DE4892
oklch(63.2% 0.197 353.9)
-
Step 600
600
#C91C7C
oklch(55.6% 0.215 353.9)
-
Step 700
700
#AD0569
oklch(49.1% 0.2 353.6)
-
Step 800
800
#8D1055
oklch(42.8% 0.165 354.2)
-
Step 900
900 (this color)
#731B48
oklch(38.3% 0.129 353.8)
-
Step 950
950
#431129
oklch(27.1% 0.082 354.3)
#731B48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B3449 | 0.145 |
| Deuteranopia (no green cones) | #444446 | 0.128 |
| Tritanopia (no blue cones) | #7C132F | 0.044 |
| Achromatopsia (no color) | #3F3F3F | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731B48
#731B48
oklch(38.3% 0.129 353.8)
- #004F40
#004F40
oklch(38.2% 0.072 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731B48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.029
- Merlot #730039 ΔE 0.033
- Red Purple #820747 ΔE 0.033
- Wine #80013F ΔE 0.033
- Rich Purple #720058 ΔE 0.046
- Bordeaux #7B002C ΔE 0.047
- Grape Purple #5D1451 ΔE 0.058
- Wine Red #7B0323 ΔE 0.058
Use #731B48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.