#731B1F
Closest named color: Wine Red (#7B0323). oklch(37.1% 0.122 23.1), rgb(115, 27, 31).
Aa
White text reads best on this color (11.02:1).
About this color
#731B1F is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.122 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.029 away. White text reads best on it, at 11.02:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.90:1 |
| White text | 11.02:1 |
Values
| HEX | #731B1F |
| RGB | rgb(115, 27, 31) |
| HSL | hsl(357, 62%, 28%) |
| OKLCH | oklch(37.1% 0.122 23.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731B1F | 11.02:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #731B1F | 1.90:1 | Fails | Lc 9.5 | Not readable |
| #731B1F text on white | 11.02:1 | AAA | Lc 94.4 | Preferred for body text |
| #731B1F text on black | 1.90:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E2
oklch(93.5% 0.026 20.5)
-
Step 200
200
#F9CDC9
oklch(88.5% 0.05 24.2)
-
Step 300
300
#F6AAA5
oklch(81% 0.09 23.4)
-
Step 400
400
#EE7875
oklch(70.8% 0.146 23)
-
Step 500
500
#E44E51
oklch(63.1% 0.186 23.1)
-
Step 600
600
#D02635
oklch(55.7% 0.203 23.1)
-
Step 700
700
#B31327
oklch(49% 0.189 23.2)
-
Step 800
800
#911722
oklch(42.6% 0.156 23.1)
-
Step 900
900 (this color)
#731B1F
oklch(37.1% 0.122 23.1)
-
Step 950
950
#451314
oklch(27% 0.077 22.7)
#731B1F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #34301E | 0.133 |
| Deuteranopia (no green cones) | #4A431C | 0.122 |
| Tritanopia (no blue cones) | #7F001D | 0.031 |
| Achromatopsia (no color) | #3C3C3C | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731B1F
#731B1F
oklch(37.1% 0.122 23.1)
- #004A4F
#004A4F
oklch(37.3% 0.063 202.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731B1F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.029
- Reddy Brown #6E1005 ΔE 0.029
- Blood #770001 ΔE 0.031
- Maroon #800000 ΔE 0.036
- Bordeaux #7B002C ΔE 0.039
- Chestnut #742802 ΔE 0.041
- Claret #680018 ΔE 0.046
- Dark Red #8B0000 ΔE 0.053
Use #731B1F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.