#731A4E
Closest named color: Velvet (#750851). oklch(38.4% 0.133 349.5), rgb(115, 26, 78).
Aa
White text reads best on this color (10.57:1).
About this color
#731A4E is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.133 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.021 away. White text reads best on it, at 10.57:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.98:1 |
| White text | 10.57:1 |
Values
| HEX | #731A4E |
| RGB | rgb(115, 26, 78) |
| HSL | hsl(325, 63%, 28%) |
| OKLCH | oklch(38.4% 0.133 349.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731A4E | 10.57:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #731A4E | 1.98:1 | Fails | Lc 10.5 | Not readable |
| #731A4E text on white | 10.57:1 | AAA | Lc 93.5 | Preferred for body text |
| #731A4E text on black | 1.98:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CBDF
oklch(88.6% 0.056 349.2)
-
Step 300
300
#F2A6CA
oklch(80.9% 0.1 349.6)
-
Step 400
400
#E872AF
oklch(70.7% 0.161 349.7)
-
Step 500
500
#DD459C
oklch(63.1% 0.205 349.4)
-
Step 600
600
#C81686
oklch(55.6% 0.222 349.6)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8C0B5D
oklch(42.7% 0.172 349.3)
-
Step 900
900 (this color)
#731A4E
oklch(38.4% 0.133 349.5)
-
Step 950
950
#42102D
oklch(26.9% 0.085 348.5)
#731A4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28354F | 0.149 |
| Deuteranopia (no green cones) | #42444C | 0.130 |
| Tritanopia (no blue cones) | #7C1531 | 0.052 |
| Achromatopsia (no color) | #3F3F3F | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731A4E
#731A4E
oklch(38.4% 0.133 349.5)
- #00503D
#00503D
oklch(38.4% 0.076 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731A4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.021
- Red Purple #820747 ΔE 0.034
- Rich Purple #720058 ΔE 0.037
- Wine #80013F ΔE 0.038
- Merlot #730039 ΔE 0.039
- Grape Purple #5D1451 ΔE 0.054
- Bordeaux #7B002C ΔE 0.057
- Mulberry #920A4E ΔE 0.065
Use #731A4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.