#731A29
Closest named color: Wine Red (#7B0323). oklch(37.2% 0.122 16.2), rgb(115, 26, 41).
Aa
White text reads best on this color (11.00:1).
About this color
#731A29 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.122 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.024 away. White text reads best on it, at 11.00:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.90:1 |
| White text | 11.00:1 |
Values
| HEX | #731A29 |
| RGB | rgb(115, 26, 41) |
| HSL | hsl(350, 63%, 28%) |
| OKLCH | oklch(37.2% 0.122 16.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731A29 | 11.00:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #731A29 | 1.90:1 | Fails | Lc 9.6 | Not readable |
| #731A29 text on white | 11.00:1 | AAA | Lc 94.3 | Preferred for body text |
| #731A29 text on black | 1.90:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E4
oklch(93.6% 0.026 14.7)
-
Step 200
200
#F9CCCD
oklch(88.4% 0.051 16.7)
-
Step 300
300
#F6A9AC
oklch(81% 0.091 16.7)
-
Step 400
400
#ED7681
oklch(70.6% 0.147 15.8)
-
Step 500
500
#E44C61
oklch(63.2% 0.187 16.4)
-
Step 600
600
#CF2248
oklch(55.6% 0.204 16.2)
-
Step 700
700
#B30F39
oklch(49.2% 0.19 16.4)
-
Step 800
800
#911430
oklch(42.7% 0.157 16)
-
Step 900
900 (this color)
#731A29
oklch(37.2% 0.122 16.2)
-
Step 950
950
#451219
oklch(27% 0.078 16.1)
#731A29 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323029 | 0.136 |
| Deuteranopia (no green cones) | #494327 | 0.124 |
| Tritanopia (no blue cones) | #7F0020 | 0.030 |
| Achromatopsia (no color) | #3C3C3C | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731A29
#731A29
oklch(37.2% 0.122 16.2)
- #004A4B
#004A4B
oklch(37.1% 0.063 196.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731A29, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.024
- Bordeaux #7B002C ΔE 0.029
- Reddy Brown #6E1005 ΔE 0.040
- Blood #770001 ΔE 0.041
- Merlot #730039 ΔE 0.045
- Maroon #800000 ΔE 0.045
- Claret #680018 ΔE 0.046
- Wine #80013F ΔE 0.052
Use #731A29 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.