#731950
Closest named color: Velvet (#750851). oklch(38.4% 0.136 348), rgb(115, 25, 80).
Aa
White text reads best on this color (10.58:1).
About this color
#731950 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.136 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.018 away. White text reads best on it, at 10.58:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.98:1 |
| White text | 10.58:1 |
Values
| HEX | #731950 |
| RGB | rgb(115, 25, 80) |
| HSL | hsl(323, 64%, 27%) |
| OKLCH | oklch(38.4% 0.136 348) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731950 | 10.58:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #731950 | 1.98:1 | Fails | Lc 10.5 | Not readable |
| #731950 text on white | 10.58:1 | AAA | Lc 93.5 | Preferred for body text |
| #731950 text on black | 1.98:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CBE0
oklch(88.6% 0.056 348)
-
Step 300
300
#F2A6CC
oklch(80.9% 0.101 348.2)
-
Step 400
400
#E872B2
oklch(70.8% 0.162 348.3)
-
Step 500
500
#DD449F
oklch(63.1% 0.208 348.1)
-
Step 600
600
#C8128A
oklch(55.6% 0.226 348)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8C085F
oklch(42.7% 0.174 348.2)
-
Step 900
900 (this color)
#731950
oklch(38.4% 0.136 348)
-
Step 950
950
#42102E
oklch(27% 0.085 347.4)
#731950 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #273551 | 0.151 |
| Deuteranopia (no green cones) | #41444E | 0.132 |
| Tritanopia (no blue cones) | #7C1532 | 0.054 |
| Achromatopsia (no color) | #3F3F3F | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731950
#731950
oklch(38.4% 0.136 348)
- #00503B
#00503B
oklch(38.3% 0.078 167.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731950, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.018
- Rich Purple #720058 ΔE 0.033
- Red Purple #820747 ΔE 0.035
- Wine #80013F ΔE 0.040
- Merlot #730039 ΔE 0.041
- Grape Purple #5D1451 ΔE 0.052
- Bordeaux #7B002C ΔE 0.060
- Mulberry #920A4E ΔE 0.065
Use #731950 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.