#731947
Closest named color: Velvet (#750851). oklch(38.1% 0.131 354.2), rgb(115, 25, 71).
Aa
White text reads best on this color (10.71:1).
About this color
#731947 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.131 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.028 away. White text reads best on it, at 10.71:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.95:1 |
| White text | 10.71:1 |
Values
| HEX | #731947 |
| RGB | rgb(115, 25, 71) |
| HSL | hsl(329, 64%, 27%) |
| OKLCH | oklch(38.1% 0.131 354.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731947 | 10.71:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #731947 | 1.95:1 | Fails | Lc 10.2 | Not readable |
| #731947 text on white | 10.71:1 | AAA | Lc 93.8 | Preferred for body text |
| #731947 text on black | 1.95:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EB
oklch(93.5% 0.029 352.9)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F3A6C5
oklch(80.8% 0.098 353.7)
-
Step 400
400
#E973A7
oklch(70.7% 0.156 354.1)
-
Step 500
500
#DF4691
oklch(63.1% 0.2 354.3)
-
Step 600
600
#CA177C
oklch(55.6% 0.218 353.9)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#8D0C55
oklch(42.6% 0.168 353.9)
-
Step 900
900 (this color)
#731947
oklch(38.1% 0.131 354.2)
-
Step 950
950
#431029
oklch(26.9% 0.083 354)
#731947 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3348 | 0.147 |
| Deuteranopia (no green cones) | #444445 | 0.130 |
| Tritanopia (no blue cones) | #7C0F2D | 0.045 |
| Achromatopsia (no color) | #3E3E3E | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731947
#731947
oklch(38.1% 0.131 354.2)
- #004F40
#004F40
oklch(38.2% 0.072 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731947, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.028
- Merlot #730039 ΔE 0.030
- Wine #80013F ΔE 0.032
- Red Purple #820747 ΔE 0.033
- Rich Purple #720058 ΔE 0.045
- Bordeaux #7B002C ΔE 0.046
- Wine Red #7B0323 ΔE 0.057
- Grape Purple #5D1451 ΔE 0.057
Use #731947 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.