#731946
Closest named color: Merlot (#730039). oklch(38% 0.13 354.9), rgb(115, 25, 70).
Aa
White text reads best on this color (10.73:1).
About this color
#731946 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.130 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.029 away. White text reads best on it, at 10.73:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.95:1 |
| White text | 10.73:1 |
Values
| HEX | #731946 |
| RGB | rgb(115, 25, 70) |
| HSL | hsl(330, 64%, 27%) |
| OKLCH | oklch(38% 0.13 354.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731946 | 10.73:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #731946 | 1.95:1 | Fails | Lc 10.1 | Not readable |
| #731946 text on white | 10.73:1 | AAA | Lc 93.8 | Preferred for body text |
| #731946 text on black | 1.95:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F4A6C4
oklch(80.9% 0.099 354.8)
-
Step 400
400
#EA73A6
oklch(70.8% 0.156 354.9)
-
Step 500
500
#DF4690
oklch(63.1% 0.2 354.7)
-
Step 600
600
#CA187A
oklch(55.6% 0.217 354.8)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#8E0D54
oklch(42.8% 0.167 354.8)
-
Step 900
900 (this color)
#731946
oklch(38% 0.13 354.9)
-
Step 950
950
#431029
oklch(26.9% 0.083 354)
#731946 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B3347 | 0.146 |
| Deuteranopia (no green cones) | #444444 | 0.131 |
| Tritanopia (no blue cones) | #7D0F2D | 0.045 |
| Achromatopsia (no color) | #3E3E3E | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731946
#731946
oklch(38% 0.13 354.9)
- #004F40
#004F40
oklch(38.2% 0.072 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731946, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.029
- Velvet #750851 ΔE 0.030
- Wine #80013F ΔE 0.032
- Red Purple #820747 ΔE 0.033
- Bordeaux #7B002C ΔE 0.044
- Rich Purple #720058 ΔE 0.046
- Wine Red #7B0323 ΔE 0.055
- Grape Purple #5D1451 ΔE 0.058
Use #731946 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.