#73191E
Closest named color: Wine Red (#7B0323). oklch(36.9% 0.124 23), rgb(115, 25, 30).
Aa
White text reads best on this color (11.13:1).
About this color
#73191E is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.124 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.027 away. White text reads best on it, at 11.13:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.88:1 |
| White text | 11.13:1 |
Values
| HEX | #73191E |
| RGB | rgb(115, 25, 30) |
| HSL | hsl(357, 64%, 27%) |
| OKLCH | oklch(36.9% 0.124 23) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73191E | 11.13:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #73191E | 1.88:1 | Fails | Lc 9.4 | Not readable |
| #73191E text on white | 11.13:1 | AAA | Lc 94.5 | Preferred for body text |
| #73191E text on black | 1.88:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FACDC9
oklch(88.6% 0.051 24.1)
-
Step 300
300
#F7A9A5
oklch(80.9% 0.093 22.6)
-
Step 400
400
#EF7774
oklch(70.7% 0.149 23)
-
Step 500
500
#E54C50
oklch(63% 0.189 23)
-
Step 600
600
#D12234
oklch(55.6% 0.206 22.9)
-
Step 700
700
#B40E27
oklch(49% 0.192 22.8)
-
Step 800
800
#921421
oklch(42.6% 0.159 23)
-
Step 900
900 (this color)
#73191E
oklch(36.9% 0.124 23)
-
Step 950
950
#451213
oklch(26.9% 0.078 23)
#73191E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #332F1D | 0.136 |
| Deuteranopia (no green cones) | #4A421B | 0.122 |
| Tritanopia (no blue cones) | #7F001C | 0.030 |
| Achromatopsia (no color) | #3B3B3B | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73191E
#73191E
oklch(36.9% 0.124 23)
- #00494E
#00494E
oklch(36.9% 0.063 202.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73191E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.027
- Reddy Brown #6E1005 ΔE 0.028
- Blood #770001 ΔE 0.029
- Maroon #800000 ΔE 0.035
- Bordeaux #7B002C ΔE 0.038
- Chestnut #742802 ΔE 0.043
- Claret #680018 ΔE 0.043
- Dark Red #8B0000 ΔE 0.053
Use #73191E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.