#73182E
Closest named color: Bordeaux (#7B002C). oklch(37.1% 0.125 12.1), rgb(115, 24, 46).
Aa
White text reads best on this color (11.05:1).
About this color
#73182E is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.125 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.024 away. White text reads best on it, at 11.05:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.89:1 |
| White text | 11.05:1 |
Values
| HEX | #73182E |
| RGB | rgb(115, 24, 46) |
| HSL | hsl(345, 65%, 27%) |
| OKLCH | oklch(37.1% 0.125 12.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73182E | 11.05:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #73182E | 1.89:1 | Fails | Lc 9.5 | Not readable |
| #73182E text on white | 11.05:1 | AAA | Lc 94.4 | Preferred for body text |
| #73182E text on black | 1.89:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F9CCD0
oklch(88.5% 0.051 12.1)
-
Step 300
300
#F6A8B0
oklch(80.9% 0.093 12.6)
-
Step 400
400
#EE7587
oklch(70.7% 0.15 12.4)
-
Step 500
500
#E4496A
oklch(63.1% 0.191 12)
-
Step 600
600
#CF1D52
oklch(55.5% 0.208 11.9)
-
Step 700
700
#B30742
oklch(49.1% 0.193 12.3)
-
Step 800
800
#911137
oklch(42.7% 0.159 11.9)
-
Step 900
900 (this color)
#73182E
oklch(37.1% 0.125 12.1)
-
Step 950
950
#45111C
oklch(27% 0.08 11.7)
#73182E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30302E | 0.140 |
| Deuteranopia (no green cones) | #48432C | 0.127 |
| Tritanopia (no blue cones) | #7E0021 | 0.030 |
| Achromatopsia (no color) | #3C3C3C | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73182E
#73182E
oklch(37.1% 0.125 12.1)
- #004B49
#004B49
oklch(37.3% 0.064 191.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73182E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.024
- Wine Red #7B0323 ΔE 0.024
- Merlot #730039 ΔE 0.036
- Wine #80013F ΔE 0.044
- Claret #680018 ΔE 0.047
- Blood #770001 ΔE 0.047
- Reddy Brown #6E1005 ΔE 0.048
- Maroon #800000 ΔE 0.051
Use #73182E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.