#73174D
Closest named color: Velvet (#750851). oklch(38.1% 0.136 349.8), rgb(115, 23, 77).
Aa
White text reads best on this color (10.72:1).
About this color
#73174D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.136 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.018 away. White text reads best on it, at 10.72:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.95:1 |
| White text | 10.72:1 |
Values
| HEX | #73174D |
| RGB | rgb(115, 23, 77) |
| HSL | hsl(325, 67%, 27%) |
| OKLCH | oklch(38.1% 0.136 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73174D | 10.72:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #73174D | 1.95:1 | Fails | Lc 10.2 | Not readable |
| #73174D text on white | 10.72:1 | AAA | Lc 93.7 | Preferred for body text |
| #73174D text on black | 1.95:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CADE
oklch(88.4% 0.057 349.8)
-
Step 300
300
#F3A5CA
oklch(80.8% 0.103 349.7)
-
Step 400
400
#E971AF
oklch(70.7% 0.163 349.8)
-
Step 500
500
#DF439B
oklch(63.2% 0.208 350.1)
-
Step 600
600
#CA0D86
oklch(55.6% 0.227 349.9)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8D055C
oklch(42.6% 0.175 349.9)
-
Step 900
900 (this color)
#73174D
oklch(38.1% 0.136 349.8)
-
Step 950
950
#430F2C
oklch(26.9% 0.087 350.1)
#73174D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #27344E | 0.152 |
| Deuteranopia (no green cones) | #41444B | 0.135 |
| Tritanopia (no blue cones) | #7C1130 | 0.052 |
| Achromatopsia (no color) | #3E3E3E | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73174D
#73174D
oklch(38.1% 0.136 349.8)
- #004F3C
#004F3C
oklch(38% 0.075 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73174D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.018
- Red Purple #820747 ΔE 0.033
- Rich Purple #720058 ΔE 0.034
- Merlot #730039 ΔE 0.036
- Wine #80013F ΔE 0.036
- Grape Purple #5D1451 ΔE 0.052
- Bordeaux #7B002C ΔE 0.055
- Mulberry #920A4E ΔE 0.066
Use #73174D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.