#731749
Closest named color: Velvet (#750851). oklch(38% 0.134 352.5), rgb(115, 23, 73).
Aa
White text reads best on this color (10.78:1).
About this color
#731749 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.134 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.023 away. White text reads best on it, at 10.78:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.94:1 |
| White text | 10.78:1 |
Values
| HEX | #731749 |
| RGB | rgb(115, 23, 73) |
| HSL | hsl(327, 67%, 27%) |
| OKLCH | oklch(38% 0.134 352.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731749 | 10.78:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #731749 | 1.94:1 | Fails | Lc 10.1 | Not readable |
| #731749 text on white | 10.78:1 | AAA | Lc 93.8 | Preferred for body text |
| #731749 text on black | 1.94:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F8CBDD
oklch(88.6% 0.056 352.3)
-
Step 300
300
#F4A6C7
oklch(81% 0.1 352.6)
-
Step 400
400
#EA71AA
oklch(70.7% 0.161 352.5)
-
Step 500
500
#E04395
oklch(63.1% 0.206 352.6)
-
Step 600
600
#CB1080
oklch(55.7% 0.224 352.4)
-
Step 700
700
#AD006C
oklch(49.1% 0.203 352.2)
-
Step 800
800
#8E0758
oklch(42.7% 0.172 352.4)
-
Step 900
900 (this color)
#731749
oklch(38% 0.134 352.5)
-
Step 950
950
#43102A
oklch(27% 0.084 352.8)
#731749 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28334A | 0.151 |
| Deuteranopia (no green cones) | #424347 | 0.133 |
| Tritanopia (no blue cones) | #7C0E2E | 0.048 |
| Achromatopsia (no color) | #3D3D3D | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731749
#731749
oklch(38% 0.134 352.5)
- #004F3E
#004F3E
oklch(38.1% 0.074 172)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731749, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.023
- Merlot #730039 ΔE 0.030
- Red Purple #820747 ΔE 0.032
- Wine #80013F ΔE 0.033
- Rich Purple #720058 ΔE 0.040
- Bordeaux #7B002C ΔE 0.049
- Grape Purple #5D1451 ΔE 0.055
- Wine Red #7B0323 ΔE 0.061
Use #731749 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.