#731724
Closest named color: Wine Red (#7B0323). oklch(36.8% 0.125 18.6), rgb(115, 23, 36).
Aa
White text reads best on this color (11.18:1).
About this color
#731724 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.125 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.022 away. White text reads best on it, at 11.18:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.87:1 |
| White text | 11.18:1 |
Values
| HEX | #731724 |
| RGB | rgb(115, 23, 36) |
| HSL | hsl(352, 67%, 27%) |
| OKLCH | oklch(36.8% 0.125 18.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731724 | 11.18:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #731724 | 1.87:1 | Fails | Lc 9.3 | Not readable |
| #731724 text on white | 11.18:1 | AAA | Lc 94.6 | Preferred for body text |
| #731724 text on black | 1.87:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E3
oklch(93.6% 0.028 17.7)
-
Step 200
200
#FACCCC
oklch(88.5% 0.052 18.2)
-
Step 300
300
#F7A8A9
oklch(80.8% 0.094 18.5)
-
Step 400
400
#EF757C
oklch(70.6% 0.15 18.2)
-
Step 500
500
#E6495A
oklch(63.1% 0.193 18.6)
-
Step 600
600
#D11D40
oklch(55.5% 0.209 18.6)
-
Step 700
700
#B50632
oklch(49.2% 0.194 18.7)
-
Step 800
800
#93112A
oklch(42.8% 0.161 18.8)
-
Step 900
900 (this color)
#731724
oklch(36.8% 0.125 18.6)
-
Step 950
950
#451217
oklch(27% 0.078 18.5)
#731724 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #322F24 | 0.138 |
| Deuteranopia (no green cones) | #494221 | 0.126 |
| Tritanopia (no blue cones) | #7F001D | 0.028 |
| Achromatopsia (no color) | #3B3B3B | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731724
#731724
oklch(36.8% 0.125 18.6)
- #00494B
#00494B
oklch(36.8% 0.063 197.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731724, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.022
- Bordeaux #7B002C ΔE 0.030
- Reddy Brown #6E1005 ΔE 0.034
- Blood #770001 ΔE 0.034
- Maroon #800000 ΔE 0.040
- Claret #680018 ΔE 0.041
- Merlot #730039 ΔE 0.048
- Chestnut #742802 ΔE 0.052
Use #731724 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.