#73154E
Closest named color: Velvet (#750851). oklch(38% 0.139 348.9), rgb(115, 21, 78).
Aa
White text reads best on this color (10.79:1).
About this color
#73154E is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.139 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.015 away. White text reads best on it, at 10.79:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.94:1 |
| White text | 10.79:1 |
Values
| HEX | #73154E |
| RGB | rgb(115, 21, 78) |
| HSL | hsl(324, 69%, 27%) |
| OKLCH | oklch(38% 0.139 348.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73154E | 10.79:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #73154E | 1.94:1 | Fails | Lc 10.2 | Not readable |
| #73154E text on white | 10.79:1 | AAA | Lc 93.8 | Preferred for body text |
| #73154E text on black | 1.94:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F8CADF
oklch(88.5% 0.058 349.2)
-
Step 300
300
#F4A5CB
oklch(81% 0.104 349.3)
-
Step 400
400
#EA70B1
oklch(70.8% 0.167 349)
-
Step 500
500
#DF409E
oklch(63% 0.213 348.7)
-
Step 600
600
#CA0488
oklch(55.5% 0.231 349)
-
Step 700
700
#AC0073
oklch(49.2% 0.206 349)
-
Step 800
800
#8E015E
oklch(42.8% 0.178 349.1)
-
Step 900
900 (this color)
#73154E
oklch(38% 0.139 348.9)
-
Step 950
950
#430F2D
oklch(27% 0.087 349)
#73154E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #25334F | 0.156 |
| Deuteranopia (no green cones) | #40434C | 0.137 |
| Tritanopia (no blue cones) | #7C0F30 | 0.054 |
| Achromatopsia (no color) | #3D3D3D | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73154E
#73154E
oklch(38% 0.139 348.9)
- #004F3B
#004F3B
oklch(38% 0.076 168.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73154E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.015
- Rich Purple #720058 ΔE 0.030
- Red Purple #820747 ΔE 0.034
- Merlot #730039 ΔE 0.036
- Wine #80013F ΔE 0.037
- Grape Purple #5D1451 ΔE 0.051
- Bordeaux #7B002C ΔE 0.057
- Mulberry #920A4E ΔE 0.066
Use #73154E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.