#731548
Closest named color: Velvet (#750851). oklch(37.8% 0.136 352.9), rgb(115, 21, 72).
Aa
White text reads best on this color (10.88:1).
About this color
#731548 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.136 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.022 away. White text reads best on it, at 10.88:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.92:1 |
| White text | 10.88:1 |
Values
| HEX | #731548 |
| RGB | rgb(115, 21, 72) |
| HSL | hsl(327, 69%, 27%) |
| OKLCH | oklch(37.8% 0.136 352.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731548 | 10.88:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #731548 | 1.92:1 | Fails | Lc 10.0 | Not readable |
| #731548 text on white | 10.88:1 | AAA | Lc 94.0 | Preferred for body text |
| #731548 text on black | 1.92:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADC
oklch(88.4% 0.057 352.9)
-
Step 300
300
#F4A5C6
oklch(80.8% 0.101 352.9)
-
Step 400
400
#EB70AA
oklch(70.6% 0.164 352.6)
-
Step 500
500
#E14294
oklch(63.2% 0.208 353.2)
-
Step 600
600
#CC097F
oklch(55.6% 0.227 352.8)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0357
oklch(42.7% 0.175 353.1)
-
Step 900
900 (this color)
#731548
oklch(37.8% 0.136 352.9)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#731548 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #273249 | 0.154 |
| Deuteranopia (no green cones) | #424346 | 0.135 |
| Tritanopia (no blue cones) | #7C0A2C | 0.049 |
| Achromatopsia (no color) | #3D3D3D | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731548
#731548
oklch(37.8% 0.136 352.9)
- #004E3E
#004E3E
oklch(37.8% 0.073 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731548, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.022
- Merlot #730039 ΔE 0.028
- Wine #80013F ΔE 0.032
- Red Purple #820747 ΔE 0.032
- Rich Purple #720058 ΔE 0.039
- Bordeaux #7B002C ΔE 0.047
- Grape Purple #5D1451 ΔE 0.054
- Wine Red #7B0323 ΔE 0.059
Use #731548 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.