#73143F
Closest named color: Merlot (#730039). oklch(37.3% 0.133 359), rgb(115, 20, 63).
Aa
White text reads best on this color (11.04:1).
About this color
#73143F is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.133 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.019 away. White text reads best on it, at 11.04:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.04:1 |
Values
| HEX | #73143F |
| RGB | rgb(115, 20, 63) |
| HSL | hsl(333, 70%, 26%) |
| OKLCH | oklch(37.3% 0.133 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73143F | 11.04:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #73143F | 1.90:1 | Fails | Lc 9.6 | Not readable |
| #73143F text on white | 11.04:1 | AAA | Lc 94.3 | Preferred for body text |
| #73143F text on black | 1.90:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2E9
oklch(93.5% 0.029 358.8)
-
Step 200
200
#F9CBD8
oklch(88.6% 0.054 359.5)
-
Step 300
300
#F6A6BF
oklch(81% 0.099 359.2)
-
Step 400
400
#ED719E
oklch(70.7% 0.159 359.1)
-
Step 500
500
#E34387
oklch(63.1% 0.203 358.9)
-
Step 600
600
#CE0C70
oklch(55.5% 0.221 359.1)
-
Step 700
700
#B0005E
oklch(49.1% 0.2 359.1)
-
Step 800
800
#91054D
oklch(42.8% 0.171 359.1)
-
Step 900
900 (this color)
#73143F
oklch(37.3% 0.133 359)
-
Step 950
950
#450F25
oklch(27% 0.085 359.7)
#73143F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3040 | 0.150 |
| Deuteranopia (no green cones) | #44423D | 0.133 |
| Tritanopia (no blue cones) | #7D0128 | 0.041 |
| Achromatopsia (no color) | #3C3C3C | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73143F
#73143F
oklch(37.3% 0.133 359)
- #004C41
#004C41
oklch(37.3% 0.068 178.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73143F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.019
- Wine #80013F ΔE 0.028
- Bordeaux #7B002C ΔE 0.034
- Red Purple #820747 ΔE 0.034
- Velvet #750851 ΔE 0.036
- Wine Red #7B0323 ΔE 0.045
- Rich Purple #720058 ΔE 0.053
- Red Wine #8C0034 ΔE 0.056
Use #73143F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.