#73104D
Closest named color: Velvet (#750851). oklch(37.6% 0.143 349), rgb(115, 16, 77).
Aa
White text reads best on this color (10.99:1).
About this color
#73104D is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.143 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.011 away. White text reads best on it, at 10.99:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.91:1 |
| White text | 10.99:1 |
Values
| HEX | #73104D |
| RGB | rgb(115, 16, 77) |
| HSL | hsl(323, 76%, 26%) |
| OKLCH | oklch(37.6% 0.143 349) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73104D | 10.99:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #73104D | 1.91:1 | Fails | Lc 9.9 | Not readable |
| #73104D text on white | 10.99:1 | AAA | Lc 94.0 | Preferred for body text |
| #73104D text on black | 1.91:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F5A4CB
oklch(80.9% 0.107 349.4)
-
Step 400
400
#EC6EB1
oklch(70.8% 0.171 349.3)
-
Step 500
500
#E23C9E
oklch(63.2% 0.22 349.1)
-
Step 600
600
#CB0088
oklch(55.6% 0.233 349.1)
-
Step 700
700
#AC0073
oklch(49.2% 0.206 349)
-
Step 800
800
#8E005E
oklch(42.7% 0.179 349.1)
-
Step 900
900 (this color)
#73104D
oklch(37.6% 0.143 349)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#73104D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22314E | 0.162 |
| Deuteranopia (no green cones) | #40424B | 0.140 |
| Tritanopia (no blue cones) | #7C082E | 0.056 |
| Achromatopsia (no color) | #3C3C3C | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73104D
#73104D
oklch(37.6% 0.143 349)
- #004E3A
#004E3A
oklch(37.7% 0.076 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73104D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.011
- Rich Purple #720058 ΔE 0.027
- Merlot #730039 ΔE 0.033
- Red Purple #820747 ΔE 0.034
- Wine #80013F ΔE 0.037
- Grape Purple #5D1451 ΔE 0.050
- Bordeaux #7B002C ΔE 0.056
- Mulberry #920A4E ΔE 0.068
Use #73104D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.