#73101F
Closest named color: Wine Red (#7B0323). oklch(36.2% 0.131 19.7), rgb(115, 16, 31).
Aa
White text reads best on this color (11.52:1).
About this color
#73101F is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.131 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.020 away. White text reads best on it, at 11.52:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.82:1 |
| White text | 11.52:1 |
Values
| HEX | #73101F |
| RGB | rgb(115, 16, 31) |
| HSL | hsl(351, 76%, 26%) |
| OKLCH | oklch(36.2% 0.131 19.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73101F | 11.52:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #73101F | 1.82:1 | Fails | Lc 8.9 | Not readable |
| #73101F text on white | 11.52:1 | AAA | Lc 95.0 | Preferred for body text |
| #73101F text on black | 1.82:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E2
oklch(93.7% 0.029 20.3)
-
Step 200
200
#FCCBCA
oklch(88.4% 0.056 19.6)
-
Step 300
300
#FAA7A7
oklch(80.9% 0.099 19.4)
-
Step 400
400
#F37377
oklch(70.8% 0.158 20)
-
Step 500
500
#EA4455
oklch(63.1% 0.202 19.6)
-
Step 600
600
#D50D3A
oklch(55.6% 0.219 19.7)
-
Step 700
700
#B6002E
oklch(49.1% 0.197 19.8)
-
Step 800
800
#950525
oklch(42.6% 0.168 19.9)
-
Step 900
900 (this color)
#73101F
oklch(36.2% 0.131 19.7)
-
Step 950
950
#471015
oklch(27.1% 0.083 19.7)
#73101F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F2C1F | 0.146 |
| Deuteranopia (no green cones) | #48411C | 0.133 |
| Tritanopia (no blue cones) | #7F0017 | 0.026 |
| Achromatopsia (no color) | #393939 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73101F
#73101F
oklch(36.2% 0.131 19.7)
- #00474A
#00474A
oklch(36.2% 0.061 199.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73101F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.020
- Blood #770001 ΔE 0.027
- Reddy Brown #6E1005 ΔE 0.029
- Bordeaux #7B002C ΔE 0.029
- Claret #680018 ΔE 0.034
- Maroon #800000 ΔE 0.036
- Merlot #730039 ΔE 0.048
- Burgundy #610023 ΔE 0.052
Use #73101F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.